Twitter remains one of the most influential social platforms globally. Being a long-time Twitter user myself, the platform lends a personal and “bubble” feel – conversations are more real-time and tweets are often humorous.
Twitter also started the hashtag bandwagon on social media. Ditto on trends, where they are born from tweets, memes spread like wildfire, and brands promote their business on the platform. Yes, Twitter doesn’t have the user count that Facebook and Instagram have but Twitter still has a massive potential for engagement and brand amplification across other apps and paltforms.
Here are important Twitter stats you need to know, neatly laid out in an infographic.