Google’s Top Five SEO Tools

A new article on Search Engine Journal reports that you can exceed your search performance goals with these five Google tools that help publishers diagnose problems and improve rankings.

Google offers a constantly updated suite of tools that are useful for SEO. They can help you to understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better:

Lighthouse is a web page performance improvement tool that is built into every browser that is based on Chrome. The tool is accessible within the Chrome Dev Tools panel. On a Windows machine, press the F12 function button to access the tool. On Windows or Mac right-click the page and choose “Inspect” then choose the “Lighthouse” tab. On Mac press: Command+Option+C. On Windows, Linux, and Chrome OS, press: Control+Shift+C. In Chrome, click the 3-dot menu on the top right corner then, More Tools > Developer Tool.
Test My Site offers two metrics. Estimated loading time on a 4G mobile network and recommendations for speeding up the website. It’s a good tool for obtaining a quick snapshot of the speed health of a website. The tool also offers to email a full report containing suggestions for speeding up the tested webpage. You can obtain similar information by using Page Speed Insights. But the Test My Site tool provides the information in an easy-to-understand manner that’s easy for non-developer stakeholders to gain an understanding of what may be wrong with the mobile site performance.
Page Speed Insights is the tool that provides lab Core Web Vitals performance scores. Core Web Vitals are important metrics created by Google to represent what a user experience on a webpage is. This information is important because fixing the highlighted problems will improve SEO, sales conversions, ad clicks, and (if successful in fixing performance bottlenecks) give