A new article on Search Engine Journal says the competition for a spot on page one of Google can be fierce, but with the right SEO work and effort, it is achievable. This is how.
SEO has evolved in a lot of ways — but one thing that hasn’t changed is the fundamental value of showing up on page one of Google Search results. According to a 2020 study, the click-through rate for a position 10 result (typically the bottom of page one) is 3.11%. It’s low, but still higher than typical ad click rates. This piece looks at some of the best, proven methods for helping your pages get on the first page of Search.
- Improve Internal Linking: The author says they put internal linking first because it is one of the easiest tactics to implement that can have significant positive effects on your ranking.
- Find Your Threshold Pages: Threshold pages are those that currently rank just below page one (traditionally, positions 11 through 20). They likely produce little to no traffic for you but with a little tweaking, they could move up to the “money” positions of the first page.
- Research Competitive Content: If you have important pages that aren’t making it to page one, there’s a simple truth you must accept: the others have something you don’t. While we don’t know all the reasoning Google uses to decide why those pages rank above yours, many things might be apparent upon cross-examination.
- Move Important Pages Higher in Site Navigation: This technique can’t be used for every page on your site, but it can do a lot for your most important pages. One way Google assesses the relative importance of a page is its distance from the home page via your internal navigation. Your homepage typically gets the most external links and, therefore, the highest page authority on your site.
- Make Your Site Mobile-Friendly: This tip should be obvious, but if you haven’t yet made your site mobile-friendly, now is the time to do it. We’re long past the tipping point where the majority of searches begin on mobile devices. Mobile-friendliness is part of the Page Experience update, and it stands to reason that Google will give preference to mobile-ready content for people searching on mobile devices.
- Earn/Build More Links: Google has given us a lot more to consider these days in terms of rankability (content quality and relevance, semantic and entity relationships, and more) but good old-fashioned backlinks remain highly correlated with the ranking ability of pages. Earning links means creating content that is so good and authoritative that other sites will want to link to it as a reference, while building links involves actively seeking opportunities for relevant links from trustworthy sites.
- Pursue Featured Snippets: Moving up to the ranking position ladder is hard (but necessary) work. Sometimes though, you can leap to the head of the class. Featured Snippets are a feature of Google Search where one of the top results is promoted to a rich snippet box at the top of the search results page.
- Refresh Past Performers: Most successful content has a lifecycle. Sometime after the content is published, it begins to grow in ranking and, therefore, traffic. But almost inevitably, over time, the traffic it drives will start to decay. Whatever reason has caused your content to slip in its earning potential, there are ways to revive it.