A new article on Search Engine Journal reports that you can learn how to optimize your news website for search engines. These tips will help you rank higher and drive more traffic.
News websites have a constant stream of fresh content, and special Google features such as Top Stories, but simply putting news content out into the world doesn’t guarantee it will rank in Google or attract traffic to your site. Here are five things you should consider regarding SEO and news content on Google.
- Build Evergreen Content Into Your Approach: As a news site, your core business model is to write about timely subjects. But ninety-nine per cent of the time, when you write about timely subjects, your articles will inevitably have a short lifespan. You will see an initial spike of traffic to your article, and that article will receive less and less traffic as it ages. Evergreen refers to the content staying relevant and useful for a long period of time.
- Make Sure Your Content Shows up in Google News: Start by checking the content guidelines for inclusion to make sure that your site is up to Google’s standards. Most reputable news sources already follow these guidelines. Next, check the technical guidelines for inclusion to make sure Google can crawl your site and understand which of your pages news articles are. Once everything is looking good, submit your site for Google’s approval. You’ll be able to see whether your site has been accepted typically within three weeks.
- Concentrate on Clean Architecture: News sites can be a challenge for SEO growth because they are large and constantly growing by nature. Staying on top of your site architecture is essential in terms of keeping your site both navigable for readers and easy for search engines to crawl. Take a look at the tags and