Want to be in the top 1% of PPC experts? Start experimenting

Google auto-tests your ads pretty efficiently. But if you want to stay ahead of the PPC industry, you have to apply proper experimentation to your campaigns.

This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.

Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.

Master search experiments in 1h 30min

Google Ads experiments give you back that testing power in areas where Google’s optimization cannot be applied. They’re key to optimizing your campaigns, refining your strategies, and ultimately enhancing your results.

A pathway to smarter PPC decisions and more impactful campaigns

This training helps you master experimentation in Google Ads, including exploring what bidding type and audience produces the biggest impact in your campaigns.

You’ll build custom experiments that are a treasure trove of knowledge and can even redefine your account structure down the road. The insights you’ll gain will be transformative.

You’ll also learn how to test in the responsive ads environment and how to run Performance Max Experiments to assess PM’s effectiveness in comparison to traditional setups.

Who is this course for:

This course is for you if you…

Want to apply CRO rigor and experimentation techniques to your Ads campaigns.
Want to test best practices and measure their impact on your accounts.
Have never used Google Experiments before.
Have previously tried Google Experiments, but didn’t know how to apply what you learned.
Would like to try and Experiment, but aren’t sure what’s worth testing.

Take this course and you will…

After taking this course, you will:

Be able to make larger decisions in Google Ads by using the Experiments feature which will help you do it smartly and incrementally.
Know how to harness the power of different settings in Campaigns without totally rocking the boat on your performance.
Know how to create an Experiment, what tests we always recommend running, and how to interpret the data for smart decisions.
Build experiments to test your creatives and optimize your campaign over time.