Dear Entrepreneur:

In 12-18 months, marketing as we always knew it will be OVER.

What most people think of as marketing: buying media, writing ads and emails; targeting prospects, crafting landing pages and press releases… All those jobs lost HALF their value as of November 2022, with the onslaught of ChatGPT 3.5.

Yet… everything that makes your product more marketable became TWICE as precious, as of the same date.

Most people have not caught on… yet.

The clock is ticking fast.

Remember how the Internet demolished… newspapers, encyclopedias, video stores, landlines, road atlases, film cameras and travel agencies? A new demolition is underway all over again.

Most folks applying AI, Large Language Models and ChatGPT are merely doing the same stuff as last year, except faster. Because they’re gonna get replaced by bots and apps.

The tragedy is, they spent years ignoring what they could have been mastering all along. Rearranging deck chairs on the Titanic.

95-98% of what you hear about AI from marketing gurus and media is wrongheaded. If you heed their advice, they will drive you into a vicious race to the bottom.

EXAMPLE: Folgers coffee in the 60s and 70s was a premium brand. Then in the 80s, beancounters convinced management to use lower-quality Robusta beans instead of the higher-quality Arabica beans. They mixed them in gradually, hoping no one would notice. This affected the taste of their coffee and torpedoed customer satisfaction.

Despite their attempts to regain market share with aggressive advertising, they could not fully recover. (When’s the last time you drank Folgers? Did you enjoy it… or did you just chug down some dark brown swill?)

In identical fashion, marketers harness AI and big data, running countless A/B tests, striving for a slight edge in efficiency or marginal increase in click rates. Quickly transforming the marketing profession into a soulless, mechanized operation, devoid of the human touch that once defined it.

The intricate dance between a business and its customers, driven by empathy and concern, gets displaced by the cold hard logic of Machine Learning algorithms.

Most marketers approach AI as beancounters. AI for the majority will work out the same way Folgers did. Race to the bottom.

But AI will also generate enormous levels of wealth and skyrocket productivity for many. I believe the productivity of AI will literally “pay the bill for the pandemic.” 2024-2026 will be boom years.

That is why in May 2023 I summoned the finest AI and traffic people from the four winds. I assembled them for an utterly unique landmark event in Chicago.

Definitive AI Seminar was the most remarkable event we’ve ever pulled off.

We have a storied history of creating unforgettable landmark events. People talk about our seminars for years. Clients are still talking about (and purchasing) Star Seminar with Richard Koch from 2014. And using it to grow their fortunes. Clients are still talking about (and purchasing) Rosetta Stone from 2018. These events were absolutely legendary.

And for good reason. Not only were the presentations arresting and at times hypnotic, but they defined the axis around which the earth will rotate for decades to come.

Star Seminar defined Star Principle and SIMPLIFY in a new, definitive way – principles that define multi-million, multi-billion and multi-trillion dollar industries.

Rosetta Stone defined Network Effect for Mere Mortals.

Definitive AI seminar is now legendary as well. We mapped the next 20 years.

It is no exaggeration to say that those who possess this information are 12-24 months ahead of everyone else, armed to make wise and profitable decisions and deft moves during the next decade.

The atmosphere was charged. When the event was over…. No one wanted to leave.

Sam Woods stole the show. Sam has quietly generated over $257 million in sales for companies like Google, Amazon, SalesForce, HubSpot, IBM, PitchAnything and Alex Hermozi. He’s been applying AI and Machine Learning to Conversion Rate Optimization since 2015.

Sam ushered a very special energy into the room. Every one of my very best students and clients – those who have gone on to fame… each of them brought knowledge of a completely external field into marketing, thus creating a multidimensional new world.

Ari Galper combined marketing with trust-based selling. Glenn Livingston, psychology and market research. Megan Macedo, cultural and family dynamics. David Bullock, Taguchi and manufacturing methods. Mark Ingles, programming and engineering. John McGee, poetry and music. Richard Koch, private equity investing.

Sam is no different. Sam carries a deep knowledge of beauty and aesthetics, and brings rich understanding to radically diverse streams of thought. Sam discovered: Pursue beauty. It will almost always lead you in the right direction when you apply AI. 

As you begin to grasp where Sam is coming from, you see how utterly his approach contrasts with those who would merely “optimize for conversions.” You cannot imagine how much the outcomes diverge 2 years later. Let alone 20.

I’m one of the Founding Fathers of internet traffic strategies. I wrote the book on Google Ads. I wrote the book on Facebook advertising. Wrote the book on TikTok advertising. I’ve been through the booms, the easy money, the slaps, the wipeouts, the iOS wars, the shadow bans and everything else in the last 20 years.

But I’ve never seen anything like this. Internet traffic is changing in ways NO ONE can fully predict.

But every expert I know agrees: This Will Change Everything. 

I didn’t say the value of marketing has gone to zero. It didn’t and it won’t. Everyone still needs it. But it is FAR from enough. You need much more.

That’s why I attracted the most prescient, forward-thinking, and visionary web experts I could find to show participants exactly what they need to do to not just survive but thrive in this brave new world of internet traffic…and now I want you to have access to those insights.