Luisa Zhou – Ultimate Course Launch 2023
Create Financial Freedom Without Having to Add a Single Client Call or Work Meeting to Your
Calendar…and Instead, Get Sales Notifications While You’re Enjoying a Beach Day with Your Family
Calendar…and Instead, Get Sales Notifications While You’re Enjoying a Beach Day with Your Family
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Module 1
Set yourself up for success
You can’t sell a course that no one wants, no matter how good your sales strategy is. In this module, I show you the steps to create a best-selling course.
Even if you don’t know what course to create right now, you can quickly identify it and how to package it. You don’t have to figure out an idea. You just have to figure out how to package what you already know into a course that people want. I’ll show you how with my Fail-Proof Course Generation Framework.
(Pricing too high will cost you sales, while pricing too low will leave money on the table…both of which can be avoided with my Perfect Price Cheatsheet.)
You won’t have to post surveys in random groups or ask strangers for research interviews. I’ll show you how to do it instead, which will ensure you get all the information you need.
In spite of how crowded your market is, stand out instantly and grab your audience’s attention–and thus their desire to buy. (It’s all about explaining clearly what makes you different. I’ll show you how with my Secret Sauce Formula. It doesn’t matter how good your product actually is…because your ideal clients won’t understand why they should do business with you.)
Be sure you don’t create a course that won’t sell—which is much more common than you think—and you’ll save yourself a lot of time and energy! (In fact, there are just 3 kinds of courses that sell, no matter the industry, and if your course isn’t one of them, nothing else matters because you won’t make sales)
Included in the Ultimate Course Launch (Value $997)
Module 2
Quickly create a great course
What are some tips for creating a stellar course for the first time? Most first-time course creators get this wrong, which is why they either burn out and never finish their course, or, create a course that ruins their reputation because it doesn’t deliver results. UCL won’t cause either of these issues…
How to ensure your clients get great results and you get amazing testimonials. (Contrary to popular un-wisdom, this isn’t about how well you know what you’re teaching, or how much “value” you give. My Optimal Teaching Techniques will show you how to teach your course in a way that motivates your clients to actually act and achieve results.)
You can create a high-quality course in just a few hours with this simple approach. (It took me just a few hours to complete my first course, and it had an unheard-of 90% student success rate.)
If you do not know how to set up the technology for hosting, delivering, or creating your course, this comprehensive lesson will walk you through everything you need to know.
Included in the Ultimate Course Launch (Value $997)
Module 3
Making lots of sales
Selling your course successfully requires mastering a lot of moving pieces. As you can imagine, it can be incredibly overwhelming…unless you have a proven plan of action to follow. With UCL, you get…
Following my proven Sold-Out Sales Page Formula, you’ll be able to create a powerful sales page that demonstrates your expertise, the value of your course, and its effectiveness. By doing so, you’ll be able to bring in your ideal clients without having to do sales calls yourself or hire a copywriter (who may or may not even be good).
With the All-You-Need Sales Emails Swipe File, you can easily make sales using proven, highly converting email templates. This is literally “plug and play” email writing for every type of email you’ll need to sell your course (Students say this is worth the course investment all by itself!).
Discover 3 checkout page tweaks that could easily add a few more sales to your bottom line with a complete sales process that automates the entire “making sales and getting paid” part.
The one simple change most course creators overlook can virtually eliminate buyer’s remorse. So your customers feel that purchasing your course is the best decision they’ve ever made, don’t ask for refunds, and go on to get amazing results (which means you get amazing testimonials and build your reputation).
Included in the Ultimate Course Launch (Value $997)
Module 4
Make sure your challenge is right
No matter how great your course is, if nobody knows about it, it wouldn’t matter. In this module, the crown jewel of UCL, you’ll learn my often-imitated-but-never-duplicated Challenge strategy for fast selling your course, no matter where you are in your business right now.
Through selling your course, you’ll be able to grow quickly even if your audience is small right now, because you have the right strategy-this one.
With The Ultimate Traffic Plan, you can grow your audience quickly so that you can start making sales right away, no matter how small your audience might be.
Let me show you how to plan a challenge launch that generates 10x the sales of other strategies…with an actual example and detailed analysis of how to plan the challenge set up, prompts, rules, and environment. Once you’ve done this, you’ll see why other challenges or strategies can’t even come close…and you’ll have sales to prove it as well.
The secret to turning an ideal client into a passionate client in just a few days is to know this. You will be able to grow your business quickly if you understand this—and why common wisdom says it takes longer is completely incorrect—while your competitors fall behind because they are too busy “nurturing” their ideal clients to death (by boredom).
With the complete Pre-Launch calendar, email templates, and planning guide, you’ll be able to completely sidestep the typical launch overwhelm.
Included in Ultimate Course Launch (Value $997)
Module 5
It’s launch time!
It’ll be time to go faster than you think…
Now you can achieve the freedom, income, and impact you’ve always dreamed of (although fair warning: your results might surprise you).
With every aspect in your control, you can finally make money on your own terms. We’ll break it down into simple and doable steps, with a pre-set launch calendar (so that all you have to do is follow it), a detailed launch checklist (so it’s as easy as checking off each item)
Through a well-planned Challenge Finale, which can boost sales by up to 60%, you can close your launch with the highest sales possible. A well-planned Challenge Finale will boost sales by up to 60%. A step-by-step template will walk you through creating your own profitable Finale.
Contrary to popular belief, you actually have a lot more control over your sales results than you might think. I’ll show you how using my Launch Fail-Safe Protocol…which has helped me increase sales by 90 percent.
Want to make even more sales? These 6 advanced Launch Boosters will maximize your launch’s profitability. (I especially love Booster #2, which is so easy and fun to do, requires very little additional work, and best of all…can create an avalanche of sales almost immediately.)
Included in the Ultimate Course Launch (Value $997)
Module 6
Take control of your course and make it work for you
The best thing is having an asset that continues to generate income for you over time…consistently.
The majority of launches end when the cart closes and that’s a big problem since there’s a lot of money to be made after the launch. You’ve done all the work…so why not reap the rewards?
A proven method for selling more to students who want your next course or coaching/consulting services after the launch of your course. In addition, how to do it correctly to avoid being pushy, salesy, or awkward…a poor attempt could ruin an otherwise great customer relationship.
You can make more course sales with this “secret.” (Hint: It’s the same reason football players study their games.) I’ll give you my simple tool for analyzing every aspect of your “launch play” so you can exponentially improve each subsequent launch. In less than a year, I scaled from $8K to $100K to $800K.
As a result, some courses have disproportionately high testimonials and happy students…and, as a result, high sales. With my Course Email Sequence and Effective Testimonial Formula, you will ensure that your course becomes one of those…so that it becomes easier and easier for you to sell it…instead of becoming a majority of courses that eventually disappear into no-sales oblivion because they cannot build a strong reputation.
Included in the Ultimate Course Launch (Value $997)
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