What You Get:

ince starting the Lab, I’ve personally handpicked over 3,000 pieces of content to build the best idea inspiration database online.

Almost 1,000 people use it now. But it hasn’t been available directly for over 6 months. This weekend, I’m reopening access because I’m holding a live training on creativity and ‘big ideas’ for your brand for Lab customers (more on that below).Inside the Lab, you get:

• Over 2,500 short-form pieces of content grouped into the 8 most popular topics that every audience enjoys… regardless of the niche!
• Over 500 of the best-performing threads – arranged into ONLY 7 types of longer-form content you should be writing to get great engagement on social (trust me, don’t reinvent the wheel – just give it your unique spin)
• NEW: A growing database of ‘long form’ posts that are performing well on X RIGHT NOW to see how the pros are adapting to the new algorithm… and how you can take advantage of it too!

The Lab helps you waste less time and get faster results with your writing, so it’s perfect for entrepreneurs using social media to scale their business, or creators who want to evolve into fully fledged entrepreneurs.Considering I’ve probably spent hundreds of hours building it now, I hope you can see how it might be valuable.

BONUS #1:

A LIVE training on how to use the ‘Looking Glass Technique’, unlock your creativity, improve the quality of your ideas, and build a magnetic message for your business

The more creative you are, the better your ideas, the better your business goes.You’ll be invited to an exclusive training sharing what I’ve learned about becoming a more creative, magnetic writer.This’ll include:

BONUS #2:

The Fundamentals of Longer Form Content

I built this guide for thread writing last year. Threads are a little more out of fashion right now, but the principles are the same for long form posts and LinkedIn posts.You’ll learn:

(By the way, it’s super easy to convert threads into long-form posts following the same principles).

BONUS #3:

Every back issue of Fire Tweet Friday

In 2022, I sent 26 newsletters breaking down the psychology behind viral content and how you can ‘steal like an artist’ to improve your writing.This is basically the stabilizer principle in action.The emails are quick reads and explain 3 ideas per edition – so that’s 78 deep dives to help you get a firmer grasp on how to write heavy hitting content.

BONUS #4:

The Digital Storytelling Seminar

I first gave this training to my old community ‘Freedom Writers’ sharing how to build your brand with storytelling. These ideas are some of the core reasons I became a go-to voice in our space.In this 90-minute value-packed presentation, you’ll learn:

BONUS #5:

The Ultimate Copywriting Resource Compilation

Copywriting is the closest you can get to a digital cheat code for your business. Even if you’re not a copywriter, you should spend the time understanding the fundamentals (it’s how you sell your ideas, products, and services).I’ve spent hundreds of hours learning copy, and I save the best resources I find so you don’t have to: