Joel Bauer – How to Persuade People Who Don’t Want to be Persuaded

Claude Whitacre author of One Call Closing

Unbiased review from a speaker

Reviewed in the United States on January 13, 2012

I just put the book down. I’ve listened to Joel Bauer speak and sell from the front of the room. I can flat out say that nobody is better. He has held events teaching his methods to the Who’s Who of speaking. And you simply can’t take your eyes off of him when he’s on a platform.

The problem is that the book is titled to appeal to the wrong (although larger) audience. This is not a sales book. It is a book about grabbing attention, keeping attention, and using demonstrations to make a point. These methods work better on groups than on individuals. But selling to a group is harder, so the information is more valuable.

The asides in the book that teach magic tricks seem forced into the book to make use of Bauer’s talents in this area. A few of them actually relate to sales points being made, but many are a stretch.

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Category: Personal Development

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How to Persuade People Who Dont Want to be Persuaded - Get What You Want-Every Time

The art of persuasion as taught by one of the world’s most sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind “The Fright Challenge,” “The Transformation Mechanism,” and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.
Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as “undoubtedly the chairman of the board” of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

Editorial Reviews

From the Inside Flap

If you’re in business, you’re selling something—a product, an opinion, a new way of doing things. The truth is, even if you don’t think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way—from getting a raise to getting a deal on a car, from convincing one person to a thousand.

Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world’s greatest persuaders—carneys, gamblers, hypnotists, and even magicians.

Bauer’s methods don’t involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people’s emotions, you’ll make your audience more receptive to your message. But these techniques aren’t intended only to help you win a single negotiation (although they will) they’re intended to help you win at every aspect of life!

By applying these strategies to your everyday life, How to Persuade People Who Don’t Want to Be Persuaded will show you how to:

Conquer your fear of attention
Draw in your listener
Use metaphors to make your point
Master the quick pitch
Use the power of free gifts
Be dynamic and distinct in your pitch
Overcome resistance
Look the part
Make the platform pitch
And much more

So, step right up and learn from the master. Bauer’s unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own —in the boardroom, at home, and anywhere else—you’ll achieve at a higher level than ever before.

From the Back Cover

If you’re in business, you’re selling something―a product, an opinion, a new way of doing things. The truth is, even if you don’t think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way―from getting a raise to getting a deal on a car, from convincing one person to a thousand.

Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world’s greatest persuaders―carneys, gamblers, hypnotists, and even magicians.

Bauer’s methods don’t involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people’s emotions, you’ll make your audience more receptive to your message. But these techniques aren’t intended only to help you win a single negotiation (although they will); they’re intended to help you win at every aspect of life!