Growth.design – Product Psychology Masterclass
PRODUCT PSYCHOLOGY MASTERCLASSUse Psychology ToBuild Better Products.
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PRODUCT PSYCHOLOGY MASTERCLASSUse Psychology ToBuild Better Products.
Because “user experience” doesn’t happen on a screen… it happens in the mind.
COURSE CURRICULUM
The step-by-step system to apply product psychology.
In 5 weeks, you’ll apply the right psychological principle to improve any product experience.
MODULE 1 · Week 1
Understand User Behaviors
With 3 proven mental models
LESSON TOPICS
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Storytelling: How to use the psychology behind stories to build user empathy and find gaps.
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Behavioral Map: How to motivate people to act (while being ethical) & what impacts people’s ability (5 elements that can reduce psych).
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Psych Framework: Advanced applications of motivations and abilities to represent user behaviors.
EXERCISES & TEMPLATES
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6P Story: The best way to frame the story of a customer is to find new gaps in your experience.
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GEQs: The 3 exact questions we use to uncover deep customer needs.
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Behavior Map: How to find if any experience is above the activation threshold (are users taking action or dropping?)
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Practice the Psych Framework on a real screen and compare your exercise with our proposed solution.
MODULE 2 · Week 2-3
Find The Gaps & Improve Any Experience
Know which psychology principle to use and when.
LESSON TOPICS
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B.I.A.S. Framework: Learn the 4 mental steps people go through when interacting with any product and how they think. (fast processes vs. logical)
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Understand how cognitive biases affect how people use your product. Find what doesn’t work and why.
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Know exactly how to use the most impactful psychology principles to improve your product.
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Help people understand, take action and store positive memories whenever they interact with your product.
EXERCISES & TEMPLATES
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The Product Assessment Checklist: Grade any experience with this step-by-step list.
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Case Study Assets: Build your own product case study using our proprietary story format.
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Exclusive B.I.A.S. Framework Case Study: Sharpen your skills with an example and compare your work with our redesigns.
Create Delightful Journeys
Aligned with your business goals
LESSON TOPICS
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How to find your customer’s most important moments in your experience (that will generate your biggest ROI).
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Proven techniques to turn an average experience into a delightful one that people love.
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How to re-order the customer journey to maximize overall psych.
EXERCISES & TEMPLATES
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Journey Mapping Cheatsheet: Identify the 4 types of moments to focus on.
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Journey Improvement Checklist: Spark ideas on how to improve a particular part of your customer’s journey.
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The pitfalls of journey mappings and how to avoid them.
MODULE 4 · Week 5
Communicate Product Decisions
To better rally your team & stakeholders
LESSON TOPICS
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The best way to understand what’s important to stakeholders and how to positively influence decisions.
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How to explain your product decisions and get the support you need.
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5 practical tactics you can apply in your next meeting to help you communicate your product decisions.
EXERCISES & TEMPLATES
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The 3-Step Framework to answer any feedback.
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Exercise: How would you react? Practice yourself with some well-known everyday work use cases.
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Meeting Preparation Template: Prepare your next meeting to rally your team behind important decisions by answering these quick questions.
MODULE 5 · Week 5
Create Ethical & Humane Products
To earn loyal fans & succeed long-term
LESSON TOPICS
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Ethical test: Evaluate your product using the manipulation matrix.
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Black mirror test: The one exercise you can do to ensure your product won’t trigger behavioral problems for your users.
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Humane design principles: The 3 fundamental principles to follow when redesigning for a more humane experience.
EXERCISES & TEMPLATES
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Ethical Checklist: Make sure your product is on the right side of ethics.
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Exercise: Redesign Clubhouse’s notification system based on humane values.
TESTIMONIALS
“ Applying this course to my onboarding resulted in a 225% lift in conversion.”
One of the best decisions I made last year was to spend my learning budget on this course.
In short, this course is simply amazing (just like all the case studies they made). And I believe that in today’s world, where AI is advancing rapidly, understanding human psychology and how people use products has become even more critical.
What I loved most about the course was how it took complicated psychological patterns and broke them down into real-life scenarios with easy-to-understand language. The course also provided lots of practical exercises and homework where you can practice those psychological patterns in your own design/product.
Thanks to the course, I was able to apply one of the theories to the onboarding process of an app I created, resulting in an increase in the conversion rate from 11% to 24.7%.
If you’re looking to deepen your understanding of human psychology and product design, I highly recommend this course.
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BONUS TOOLS
…plus some nifty tools to make your daily work easier.
We give you practical tools to help you apply what you learn even after you graduate.
INSTRUCTORS
We show you our best product psychology frameworks.
👋 Hey. Dan and Louis-Xavier here. In short, we:
- 👥 spent 12 years each at the intersection of tech & psychology
- 📈 cofounded and scaled startups from 0 to 10M$+/year
- 🌎 created a movement that helps 3,000+ companies in 147 countries create meaningful (and ethical) experiences
We created this course to help people like you use psychology (ethically!) to build better products, sharpen your skills, delight your customers and help companies scale faster.
You’ve seen what we do in our case studies. Now it’s time for you to have the exact knowledge to do the same for your product.
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