George Blackman – The YouTube Scriptwriter’s Playbook

• Aspiring YouTubers Seeking To Make An Impact: If you’re at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.
• Experienced YouTubers Aiming For The Next Level: For those who’ve been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.
• Content Creators Facing Scriptwriting Burnout: If you’re tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.
• Professionals Exploring Scriptwriting As A Side Hustle: Whether you’re a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.
• Teams And Businesses Focused On YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.

The YouTube Scriptwriter’s Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly

Okay, But Who Am I?

Hey! 👋 I’m George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis – and a bit of serendipity. Here’s a little about me and how I became a go-to person for YouTube scriptwriting:

I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.

From over 100+ candidates, I got one of four writer positions.

The videos I wrote averaged over 1m views each.

I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.

I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.

I’ve been featured in Business Insider and interviewed on Creator Science.

I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.

And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.

Not sure how many cool points that gets me, though.