Gain Unshakeable Clarity & Conviction
Alex Cattoni – Posse Eye Brand Voice Challenge
Learn How To Craft A Spellbinding Brand Voice That Helps You Stand Out, Sell Out & Effortlessly Attract Your Dream Customers – In Only 5 Days
Learn How To Craft A Spellbinding Brand Voice That Helps You Stand Out, Sell Out & Effortlessly Attract Your Dream Customers – In Only 5 Days
In this step-by-step marketing training, 2022 Marketer of the Year, Alex Cattoni, will guide you step-by-step through her powerful Posse Eye framework: the 4 core storytelling and copywriting elements you need to craft a potent positioning strategy, evoke your Brand Voice and create messaging that will captivate your ideal audience, charm your customers and call in raving fans — effortlessly.
4 WAYS THIS CHALLENGE WILL HELP YOU STAND OUT & SELL OUT
Throughout this Challenge, you’ll get to the core of who you are and what you stand for. When you align your brand drives, beliefs, and values with those of your dream customer, you’ll gain unshakeable clarity and conviction that will deeply strengthen your marketing and messaging.
Become A Masterful Storyteller
Your brand story is the authenticity anchor that sets the tone for every single campaign you create in your business. During this Challenge, you’ll discover how to craft a captivating and relatable story that builds authority, creates trust and inspires irrational brand loyalty.
Identify Your Positioning Strategy
The Posse Eye is a step-by-step, customizable framework that you can immediately apply to your own brand and business. Watch as Alex showcases her proprietary process using real-life brands in a variety of niches and shows you how to create your own stand-out positioning strategy.
Discover Your Brand Rally Cry
Over the course of 5 days, you’ll uncover your unique Brand Rally Cry, the unifying call that will captivate your customers and rally raving fans. Plus – you’ll walk away with your own beautifully designed Brand Voice Guide that you can use to create powerful, consistent, and compelling marketing campaigns every single time.
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DAY 1
6 QUESTIONS THAT EVOKE YOUR POWER VALUES
Today, 89% of customers are loyal to brands that share their values and that only means one thing – it’s no longer enough to have the highest quality product or the cheapest price. If you want to stand out and rise above the noise, you’ve got to get crystal clear on who you are (really) and what you stand for. In this session, we’ll evoke your power values and unlock your conviction codes, the magnetic coordinates that call in your dream customers.
DAY 2
BECOMING THE TRUSTED SOURCE YOUR CUSTOMERS SEEK
Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified who you are as a brand, it’s important to deeply understand who you serve. On day 2, you’ll identify your brand personality and the unique ways you reflect your values to the world. With the Mentor’s Mirror, you’ll find out how to emotionally connect with your customer’s core values, drives and desires to become the trusted source for the guidance they seek.
DAY 3
HOW TO CRAFT A BRAND DNA BEYOND COMPARE
On day 3 of the Challenge, I’ll help you identify your brand DNA – the stand-out positioning strategy that makes you different from any other brand out there. You’ll crystallize the most important messaging assets in any Brand Voice, unapologetically declare your mission and map out your action plan for total world domination. Take it from me, when you fight for what you believe in and fiercely serve your customers, it’s Mission Posse-ble.
DAY 4
3 STEPS TO BUILDING A POWERFUL BRAND STORY
Your story is the window to your brand’s soul. It’s how your customers connect to you, rally behind you and stay with you. Every great brand has a powerful story – a domino effect of defining moments, scary pivots and late night “ahas!” that led you to where you are now… and future events, yet to happen, that will continue to guide your path as you build your empire. In this session, you’ll learn how to craft a deeply relatable brand story using our proven 3-part storytelling structure.
DAY 5
CONJURING A SPELLBINDING BRAND VOICE
Now that you’ve identified all 4 elements of your brand strategy, it’s time to look through the Posse Eye to discover your Brand Rally Cry. On day 5, you’ll learn how to conjure a spellbinding Brand Voice and craft the unifying call that will captivate your customers and rally raving fans. You’ll walk away with your very own Brand Voice Guide and discover the practical ways you can use it to bring clarity to your messaging and ignite your mission.
Bonuses:
FREE BONUS #1 – FREE TEMPLATE & GUIDE
THE COPY POSSE BRAND VOICE GUIDE + CUSTOMIZABLE TEMPLATE
Want a behind-the-scenes look at how the Copy Posse was born? Throughout this Challenge, you’ll discover how I crystallized my brand positioning strategy, rallied over 300,000 rad humans around the world and built a lucrative 7-figure brand in under 3 years. The best part? You’ll get a never-seen-before copy of the Copy Posse Brand Voice Guide PLUS a customizable template that you can use to Possify and glossify your very own Brand Voice Guide.
FREE BONUS #2 – TELL-ALL INTERVIEW
WHERE ARE THEY NOW? — HOW 6 ASPIRING COPYWRITERS IGNITED THEIR BUSINESSES IN UNDER A YEAR
In this Q&A interview with 6 graduates of Alex’s flagship copywriting coaching program — the Copy Posse Launch Pad — you’ll discover how these aspiring copywriters used the techniques and templates that they learned from the Copy Posse (including the branding and storytelling strategies that you’ll access in this Challenge) to quit their jobs, ignite their copywriting skills from scratch and build fun, fulfilling, and lucrative businesses in less than ONE YEAR.
FREE BONUS #3 – COPY CRITIQUE
COPY HOT SEAT — WATCH AS ALEX REVIEWS 3 STUDENTS’ BRAND VOICE GUIDES
During this video critique, Alex shares her screen so you can look over her shoulder as she reviews and critiques 3 Challengers’ Brand Voice Guides. Watch from behind the scenes as she reveals valuable insight and copywriting tricks to help you finesse your own Brand Voice Guide, followed by answers to your most pressing questions when it comes to crafting your Rally Cry and sharing it with the world…
LIMITED-TIME BONUS #1
Sales Emails & Social Media Swipe File
THE CONFIDENTIAL POSSE EYE LAUNCH BLUEPRINT
Want real proof that the Copy Posse branding framework freakin’ works? Get an insider copy of my complete and confidential launch blueprint for The Posse Eye Challenge. This swipe file includes ALL sales and content emails and EVERY social media post that my team and I wrote to successfully launch the live challenge for the first time, based on our own Brand Voice Guide.
LIMITED-TIME BONUS #2
Masterclass
BRAND SOUL WORK WITH ANITA STUBENRAUCH
An ex-Apple veteran who worked her way from retail store employee to executive speechwriter, designing presentations given to Steve Jobs AND authoring Apple’s credo, Anita runs Cause:Effect Creative, a brand vision-writing agency that helps purpose-driven leaders and organizations rally hearts and minds around what fuels their soul.
In this video masterclass with Anita, she’ll take you through her proprietary process and powerful questions to ask for a stellar creative brief and reveal the 5 biggest takeaways when it comes to building (and writing for) a soul-aligned brand.
Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
Yet, after nearly a decade of working behind the scenes in the online marketing world, I was noticing a dangerous divide in the industry.
While there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that I just didn’t vibe with…
That’s why, in 2019, I launched the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world on mission to de-douchify the Internet, redefine modern marketing, and make caring cool again.
I believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business, AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped over 300,000 rad humans find more freedom, have more fun, and sell more products and services… without selling out on their integrity.
Join our empathy empire,
RECAP
Access to The Posse Eye Challenge Facebook Group for networking, discussions, and connecting with the Copy Posse team.
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