2023 Google Ads Training (AdWords): Paid Search (PPC) Ads
Learn paid search marketing on Google Ads (Adwords). SEM/PPC focused content. Google Ads advertising for beginners.
What you’ll learn
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Basics of PPC (Pay-per-click)
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Navigating the Google Ads Interface
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Learn SEO vs SEM
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Keywords, Keyword Match Types, and Keyword Planner
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Creating Ads That Convert
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Building the Right Campaign Structure
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Bidding Strategies and Budget Selection
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Navigating the Search Terms Report
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Using Optimization Score for Recommendations
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How to Measure Results of Digital Marketing
During Search 101, you will learn the basics of paid search marketing and be able to build your first search campaign in just two hours. Would you like to master digital marketing and PPC? Do you want to promote your new website or product? If so, this is the place to start. Search is the most effective marketing tool for your business. Let a Google Ads professional show you the basics.
This Search 101 course covers the following topics:
- The basics of digital marketing and why it’s important
- SEO vs. SEM: what’s the difference?
- Setting up a Google Adwords account
- An explanation of keywords and how to use them
- Here are some tips for creating excellent creatives or ads
- Budgeting and bidding strategies
- Creating the best campaign structure
- Analyzing your campaign’s results
- A walkthrough of the search terms report
Find out what an Optimization Score is
With over 4 years working specifically on Google Ads, Brandon is an expert that understands how to simplify complex topics. Having worked with thousands of clients and understanding a wide range of business models, he provides straightforward courses that are suitable for both beginners and professionals. If you have any questions, please do not hesitate to contact him.
This course is intended for:
- Online marketers who are just starting out
- Paid Search for Beginners
- Paid search for intermediate users
- Digital Marketing for Beginners
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