What You Get:
COURSE 1: AN INTRODUCTION TO COPYWRITING
The theoretical underpinnings of writing for business
COURSE 2: SUPERSTYLIN’
The stylistic techniques that create powerful copy
COURSE 3: THE DISCOVERY STAGE 101
Managing the client relationship to get the best brief
COURSE 4: THE DISCOVERY STAGE: THE BRAND
Branding, marketing and the audience
COURSE 5: MORE ADVANCED STRATEGIES & SEO
The skills that turn great copy into all-singing, all-dancing copy
COURSE 6: THE MOST COMMON COPYWRITING GIGS
The hows, whys and whats of the top three copywriting jobs
COURSE 7: SETTING UP SHOP
All you need to set yourself up as a freelance copywriter
COURSE 8: GETTING GIGS / MARKETING YOURSELF
Mastering the art of winning jobs in the real world
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