Tableau for Business Analytics and Marketing

In this course you will learn:

• What KPIs are important in the marketing space
• How to visualize these KPIs
• How to create a demographic dashboard
• How analyze email marketing data
• How to quantify the impact of an ad campaign

The three case studies in the course are:

1. Data Informed Buyer Persona
2. Email Marketing Analysis
3. Promotion Impact Analysis

In these three case studies we will build out data visualizations that will uncover the key trends that matter.

In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.

• How to leverage Tableau to solve real world problems
• Build a data driven buyer persona using Tableau
• Analyze Email Marketing data with Tableau
• Quantify the Impact of a Marketing Campaign with Tableau

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