Steve Chou – Create a Profitable Online Store – Deluxe 2017
Follow A Proven Step By Step Process To Starting A Successful Online Store And Becoming Your Own Boss Chances are, you found this website because you’re tired. You’re tired of working at your day job. You’re tired of having to drag yourself out of bed every day to spend 8 hours
Follow A Proven Step By Step Process To Starting A Successful Online Store And Becoming Your Own Boss
Chances are, you found this website because you’re tired. You’re tired of working at your day job. You’re tired of having to drag yourself out of bed every day to spend 8 hours at a place you don’t even like. You’re tired of having to answer to someone else.
After all, it’s about time you called the shots and became your own boss. It’s about time you set your own schedule. It’s about time you took charge of your life. Bottom line, wouldn’t you rather be spending more time with your kids or your friends and family?
Most people think that starting your own business is too risky. If you read the paper or watch the news on television, you’ve probably heard by now that 90% of small businesses fail during their first year of business. And if you pay attention to this statistic, you’re making a huge mistake.
Why? It’s because most of the people who fail don’t know what they’re doing. Most people who fail jump right in without doing the research. Most people who fail have no clue how to market their business.
Honestly, anyone can put up an online store website, but the difference between success and failure is your ability to drive targeted customers to your website and your ability to complete the sale.
The “Create A Profitable Online Store Course” will walk you through the entire process of how to open a profitable online store.
Because the course covers every aspect of how to run a profitable online store, it is designed to cater to both brand new entrepreneurs and existing online store owners alike.
New Shopowners Will Learn…
- How To Find The Right Niche – Look over my shoulder as I show you exactly how I brainstorm products to sell and perform keyword research for potential niches. Learn all of the tools and metrics I use to evaluate a niche for profitability. By the time you decide to pull the trigger, you will be confident that your business idea will be a good one.
- How To Source Products To Sell – Learn how to import goods from overseas at low prices, where to find dropshippers and how to avoid the scammers and middlemen. I will provide you with the exact scripts that I use to contact vendors for the first time.
- How To Set Up Your Online Store Website – Choose the right shopping cart to fit your requirements. It doesn’t matter if you are on an extremely tight budget or if you are technically challenged. The step by step video tutorials will hold your hand throughout the entire process. As a web developer and programmer, I’ll also be there to help answer your technical questions and point you in the right direction.
- How To Sell On Amazon – Learn how to leverage one of the largest ecommerce marketplaces in the world. Even though you are creating your own branded website, you should also take advantage of pre-existing sales channels to maximize your profits. I will teach you how to make sales on Amazon as you build up your own online brand.
- How To Rank In The Search Engines – Discover how and where to obtain quality backlinks to your store. I will also show you how to optimize the pages on your site for maximum search visibility.
- How To Complete The Sale – Learn the exact techniques that I use to convince a customer to buy once they have landed on your website. I will show you how to use the advanced features of Google Analytics to find hot spots in your sales funnel and improve your conversion rate.
- How To Use Pay Per Click Services – Learn how to market your store and make sales right away with PPC services like Adwords and the comparison shopping engines. Without proper instruction, it’s very easy to burn money with these services.
- How To Generate Traffic To Your Store – Learn how to use social media, email marketing and other marketing tactics to obtain free traffic to your online store.
- How To Make Your Business Legal – Learn how to get through all of the paperwork and red tape required to run your business legally. The course will also go over how to save money on your taxes by teaching you what business expenses you can and can not deduct on your tax return.
Module 1: Find a Profitable Niche Market
Can’t figure out what to sell? We’ll teach you how to pick a profitable niche and evaluate the competition. By the end of module 1, you’ll be able to…
- Find a set of products that you want to sell
- Determine the size of your market
- Evaluate your niche for profitability
- Assess your competition and determine whether you even have a chance
- Learn about different types of online stores. Do you want to carry inventory? Do you want to dropship?
- And MUCH more…
Module 2: Discover Where To Source Your Products
Your profit margins are directly related to how cheaply you can source your goods. Therefore avoiding the fraudsters and finding legitimate places to source your products is crucial to the success of your online store. By the end of module 2, you’ll know
- How the entire retail chain really works
- How to buy wholesale from legitimate sources
- How to spot and avoid being taken to the cleaners by middlemen and “pretend” wholesalers.
- How to kick back and sell products while someone else does the order fulfillment for you
- How to buy wholesale from domestic vendors
- How to import your products from overseas
- How to have your own products built direct from Chinese factories at rock bottom prices
- How to deal with vendors when you are just starting out
- And MUCH more…
Module 3: Set Up Your Online Store
So what if you aren’t tech savvy? These days, there are many powerful and easy to use FREE eCommerce solutions available. Even if you are completely tech averse, if you’ve ever followed a long recipe, or built furniture from IKEA, you’ll be able to set up and run an online store. By the end of module 3, you’ll know…
- How to setup a fully functional shopping cart for FREE
- How to select the right shopping cart for your business
- How to find a good webhost
- How to make your online transactions secure on your website with SSL
- How to process credit cards online
- How to design a professional looking website without requiring an expert programmer.
- And MUCH more…
Module 4: How To Sell On Amazon
Amazon is the largest ecommerce marketplace in the United States and it’s important to leverage as many different selling channels as possible to maximize your profits. I will show you how to make immediate sales on Amazon while you create your own custom branded website at the same time. By the end of module 4, you’ll know…
- How to optimize your product listings on Amazon to maximize your exposure
- How to create a high converting Amazon listing
- How to attract reviews for your products
- How to use Amazon to validate your niche before you invest a lot of money on product.
- And MUCH more…
Module 5: How To Create Sales Funnels
The average conversion rate for an ecommerce store is 2% which means that you are losing out on 98% of your business if you don’t have a way to bring customers back to your shop. By the end of module 5, you’ll know…
- How to create effective sales funnels to make your customer buy
- How to consistently bring customers back to your product listings
- How to get existing customers to buy more
- How to make the most of your traffic
- And MUCH more…
Module 6: Make Your Business Legal
No one likes red tape. And I’ll be honest. Setting up a small business does involve quite a bit of paperwork. This module will remove the mystery and the misery of getting through the paperwork required to run your business legally. This module will also save you money on your taxes by teaching you how to deduct business expenses on your tax return. By the end you’ll know…
- How to decide on the right corporate structure for your business
- What a sole proprietorship is
- What the difference is between an S Corp and a C Corp
- What an LLC is
- Whether you need business insurance
- How to trademark your small business
- About all of the necessary small business requirements
- How to obtain a FEIN
- How to get a DBA
- How to obtain a sellers permit
- How to obtain a business license
- How to save on taxes with your business
- How to deduct your vehicle, your office and much more
- How to hire your first employee
- How to keep track of expense and do the accounting for your business
Module 7: Market Your Online Store For Free
Starting an online store is pointless if you can’t drive customers to your website and actually sell product. This module will focus on how to effectively market your online store for free or at a minimal cost. By the end, you’ll know…
- How to generate multiple streams of high quality traffic to your online store
- How to generate traffic using free marketing techniques
- How to market your store via word of mouth
- How to market your store to existing customers
- How to upsell and cross sell your products to maximize profits
- And MUCH more…
Module 8: Email Marketing
Email is responsible for generating over 20% of my revenues and it’s a great way consistently bring customers back to your store. By the end, you’ll know…
- How to implement 5 email autoresponders that will generate sales on autopilot
- How to write effective copy to close the sale
- How to build your email list
- How to use email to create a high converting sales funnel
- And MUCH more…
Module 9: Google Adwords And Google Shopping
Google ads are a great way to drive targeted traffic to your website. Because a search visitor is actively searching for products to buy, the conversion rate is incredibly high. By the end, you’ll know…
- How to launch profitable Google Shopping ads
- How to optimize your Google Adwords campaigns
- How to leverage retargeting to bring customers back to your site
- Undocumented strategies to boost your ad visibility and SEO
- And MUCH more…
Module 10: Facebook Advertising
By leveraging Facebook advertising, you can reach over a billion people. But it’s very easy to lose money if you don’t know what you are doing.. By the end of this module, you’ll know…
- How to launch a profitable Facebook advertising campaign
- How to leverage Facebook dynamic ads retargeting
- How to quickly optimize your campaigns to stop wasting money on non-converting ads
- How to develop sales funnels around your Facebook ads
- And MUCH more…
Module 11: Optimize Your Store For The Search Engines
One of the best and least expensive ways to obtain customers is through the search engines. But if you can’t crack the front page of search for your keywords, then it’s pointless. This module will teach you how to achieve the top position in search for your product lines. By the end you’ll know…
- How to optimize your website for the search engines
- How search engines work and how they rank websites
- How and where to obtain quality backlinks
- How to take advantage of free SEO resources
- How to boost your search rankings with a tried and true strategy
- How to take advantage of blog networks and guest posting
- And MUCH more
Module 12: Price Your Products For Maximum Profit
Pricing is one the most critical areas of running your online store. Done incorrectly, you could be throwing away tens or even hundreds of thousands of dollars in potential profit. Setting the right prices is all about human psychology. It’s about managing the perception of your business and your products in order to extract top dollar for your goods. By the end of this module, you’ll know…
- How to command premium prices for your products
- How to come up with your unique selling proposition
- How to demand top dollar for your goods
- How to find the optimal price to charge for your products
- How to test different pricing strategies
- How to know when your prices are too low
- Psychological mind games you can play with pricing that will increase your margins
- How to deal with competitors that undercut you in price
- And MUCH more…
Module 13: Advanced Website Optimization
Opening an online store isn’t just about throwing up a website with a listing of goods. There’s both an art and a science to getting your customers to buy and to provide them with an environment that facilitates buying. This module covers how to take your website from good to great using special profit maximizing techniques. By the end, you’ll know…
- The fundamentals of effective website design
- How to use calls to action to influence customers to buy
- How to create the right mood for your website so customers get their wallets out
- How to effectively use photos and the right fonts to draw attention to high margin products
- How to use Google Analytics in conjunction with Google Adwords to optimize the conversion rate for your store
- How to improve the search engine for your store so customers can quickly find what they are looking for
- How to use coupon codes the right way without driving customers away
- How to recover lost sales and boost your profits
- How to improve the customer experience by speeding up your website
- How to optimize the images on your website for maximum impact
- How to establish an effective picture flow for your store so you don’t waste time fumbling around with your product photos
- How to avoid common mistakes that online shop owners make
- The necessary pages to include on your store to reduce customer anxiety and close the sale
- How to automate backups in case of disaster
- How to deal with hackers who might break into your store
- And MUCH more…
Module 14: Customer Service And Managing Your Online Reputation
With social media and services like Twitter and Facebook, all it takes is one tweet, blog post or facebook entry and your store reputation could be permanently damaged. Managing the customer service for your store is more crucial than ever. Module 10 will teach you how to use word of mouth to your advantage. By the end, you’ll know…
- How to interpret what a customer wants within the first 30 seconds
- How to avoid inadvertently pissing off customers
- How to handle potential customer service disasters
- How to reduce the likelihood of returns
- How to reduce unnecessary support phone calls
- How to handle customer support with little or no staff
- How to deal with credit card chargebacks
- And MUCH more…
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