SocialBee – SocialBee University
What You Get: Module 1 Buyer Persona Buyer Persona: what it is, how to create it, how to use it The difference between Target Audience and Buyer Persona How to discover pain points, wants and needs Mistakes when creating your Buyer Persona The importance of Buyer Personas for Social Media
What You Get:
Module 1
Buyer Persona
- Buyer Persona: what it is, how to create it, how to use it
- The difference between Target Audience and Buyer Persona
- How to discover pain points, wants and needs
- Mistakes when creating your Buyer Persona
- The importance of Buyer Personas for Social Media
- Examples of Buyer Personas
Module 2
Copywriting for Social Media
- Social Media Copywriting Tips
- How to get to know your customers
- How to create effective marketing copy that sells
- Product features and benefits
- Copywriting Formulas
- Humor and Competitive Copywriting
- How to master CTAs
Module 3
Intro to Ads
- Introduction to Social Media Advertising
- How to maximize your potential with paid advertising
- The importance of Data analysis
- How to use paid Ads to your advantage
Module 4
Content Types/Ideas
- How to come up with different types of content and create a good content strategy
- How to create your content strategy, when you don’t have inspiration or ideas
- Why a content strategy is a must
Module 5
Branding on Social Media
- What is “On Brand”?
- Social Media Branding Strategies
- Establish social media branding guidelines for your business
- Building Brand Identity & Trust through Social Media
Module 6
SocialBee Intro
- How to create a consistent posting schedule
- Balanced content categories
- Best practices for posting on Social Media
- How to repurpose your content, save time, and win readers
- How to do all these in the SocialBee Platform
Module 7
Social Media Toolkit
- Create and collaborate on visuals with Xara
- Learn to automate everything with Zapier
- How to use URL shorteners to track and convert
- Other essential tools you need in your toolkit
- Additional special offers on some of these tools
Module 8
Intro to Freelancing
- How to become a successful freelancer
- How to decrease risks & be successful as a freelancer
- What nobody told you about freelancing
- Blue oceans and what should you do about Free Work
- Best strategies to help you jump into the startup world
SocialBee – SocialBee University Contains: Videos, PDF’s
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