What You Learn:
PART 1
Getting Started: Everything You Need To Know About How Amazon Advertising Works
PART 2
Learn More About Each Ad Type: Sponsored Products, Brands, & Display Ads
PART 3
Mastering Campaign Types, Keyword + Audience Targeting, & Match Types
PART 4
Using Step-By-Step Tutorials: Launch Your First Campaign Using Ryan’s Method!
What You Get:
- Introduction To Amazon Ads
- Why You Need To Advertise
- Campaign Metrics to Watch
- Ad Types, Match Types, & Rules
- Keyword & Audience Targeting
- My Favorite FREE Keyword Research Tools
- Strategy Breakdown For FBA, Merch & KDP
- BONUS: Recordings of Live Advertising Strategy Sessions
MODULE 1
INTRODUCTION
- Welcome to Ryan’s Method: Amazon Advertising
- Why You Need to Advertise
- How to Access Advertising
- Advertising Dashboard Tutorial
- Maintaining Ad Campaigns (Metrics to Watch)
- ACoS Explained
- TOOLS: Find Relevant Keywords
MODULE 2
AD TYPES, MATCH TYPES, & RULES
- EXPLAINED: Sponsored Products
- EXPLAINED: Sponsored Brands
- EXPLAINED: Sponsored Display
- Targeting Explained
- Match Types Explained
- Campaigns vs Ad Groups Explained
- Automatic Campaigns Match Types Explained
- Budget Rules
MODULE 3
ADVERTISING TUTORIALS
- TUTORIAL: Lowball Bid Strategy (EVERYONE should do this!)
- TUTORIAL: Sponsored Product Ads
- TUTORIAL: Sponsored Brand Ads
- TUTORIAL: Sponsored Display Ads
- TUTORIAL: Video Ads
MODULE 4
ADDITIONAL TUTORIALS
- Open Your Amazon Store
- AMAZON FBA: Export Your ASINs
- AMAZON MERCH: Export Your ASINs
- AMAZON KDP: Export Your ASINs
- Advertise to Target “Protected” Keywords
- Adjust Bids by Placement
MODULE 5
ADVERTISING STRATEGY BY SELLER ACCOUNT
- STRATEGY: Amazon FBA
- STRATEGY: Amazon Merch
- STRATEGY: Amazon KDP
- STRATEGY: Amazon FBM Print on Demand
