Digital Marketing Theory

• Classical Marketing Theory
• The 4 P’s of Marketing
• Internet Branding
• Minimally Viable Products
• Digital Marketing 101

Designing Funnels

• Funnel Design Theory
• Funnel Design Process
• Project Discovery
• Muse Design
• Escape & Arrival
• User Experience (UX)
• 8-Step Customer Journey
• Marketing Funnel System Design
• Funnel Visualization

Building a Website

• Buying Domains
• DNS Settings
• Web Hosting 101
• Installing a WordPress Site
• Installing a WordPress Theme
• Best WordPress Plugins

Lead Magnets

• What is a lead magnet?
• 8 Keys to a Perfect lead Magnet
• Pain Killers vs Vitamins
• Escape & Arrival
• Before and After Copywriting
• The Best Friend Method
• Making Lead Magnets in Canva
• Lead Magnet Delivery

Copywriting That Works

• Writing for Reptiles
• Squeeze Page Copy
• How to Write Headlines
• Benefits Not Features
• The Call-To-Action

Creating Landing Pages

• How to set the squeeze page
• Simple Mobile Friendly Layouts
• Easy Image Mockups
• How to Embed Forms

Email Marketing

• Using a tool like Mailchimp
• Audience and Lists
• Your First Automated Email
• Embedding Forms
• Thank You Page Redirections
• How to Test the System
• Multi Email Automation

Google Analytics

• Google Analytics Walkthrough
• How to Gain Data-Driven Insights
• Setting up Conversion Goals

Conversion Rate Optimization

• Funnel Science
• How to Optimize for Optins
• How to Optimize for Email Open
• How to Optimize for Email Clicks
• How to Optimize for Purchases
• CRO Exercises
• Sales Page Development SOP

Online Traffic Sources

• Organic Search Traffic (SEO)
• Paid Traffic
• Referral Traffic
• Direct Traffic
• Social Traffic
• Traffic Strategy 101

Offering Funnels as a Service

• Project Management Tips
• Kartra vs WordPress
• Walkthrough my kartra Account
• How to sell funnels as a service

Digital Advertising Theory

• The Holy Grail of Digital Mktg
• The 4’m of every campaign
• Lead Gen Strategies
• Custom Audiences
• Conversion Tactics
• Awareness Strategies
• Messenger Ads & Chat Bots

Facebook Ads

• Setting up FB Business Manager
• Setting up a Tracking Pixel
• Using Custom Conversions
• Defining Target Audiences
• Facebook Ads vs Google Adwords

Your First FB Ad Campaign

• Project SOP Overview
• Writing a Campaign Brief
• Campaign Visualization
• Developing Your Ad Media
• Holy Grail Optimization
• Campaign Reporting

Content Marketing Theory

• The Basics of Content Marketing
• What is Thought Capital
• Content Marketing as a Service
• Brand Guidelines
• Video in a Social World
• Content Creation Systems

Content Creation Process

• Content Planning
• Content Creation Framework
• Content Writing and Editing
• Image Design Techniques
• Audiograms
• Video Clip Highlights

Platform Best Practices

• YouTube Best Practices
• Twitter Best Practices
• Instagram Best Practices
• Podcast Best Practices
• Linkedin Best Practices

Tools of the Trade

• Notion Content Management
• Canva Media Creation
• Hypefury Twitter Growth
• Planoly Instagram Growth
• Descript Text-Based Video Editor
• Publer Low Cost Social Mgmt
• Veed Video Wrappers & Captions

No-Code Web Development

• Building on WordPress
• Building on Webflow
• The basics of SEO

Sales Page