Perry Marshall – Definitive Selling Proposition

INTRODUCING: Definitive Sales Proposition (DSP) The USP for the Age of Lethal Offers         What’s a DSP?   A DSP is a multi-dimensional USP. A DSP is a USP uncovered using a 9-layered matrix. A DSP is USP with a “magic ingredient” that adds a defensibility component to your USP that cannot

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