2017 – First Digital Project Together
In 2017 Lachie & Lucas launched their first online income project together which was a digital marketing agency. Digital Knockout was scaled to a $10,000,000 valuation (by a McKinsie & Company consultant) in just 12 months.
2019 – Scale Smart Launched
2 years after Digital Knockouts successful launch, Scale Smart was built and launched as a one-on-one coaching program where we helped a handful of other entrepreneurs grow and scale their businesses.
2020 – Movement Mastery
During the 2020 Melbourne lockdowns, business grinded to a halt and Movement Mastery was born, we launched a program teaching complete beginners how to launch a digital marketing agency based on all the learnings from scaling Digital Knockout to $10m in 12 months.
2021 – Veritas Digital
In 2021 we overhauled our digital marketing agency branding and offer to better serve tier 1 and 2 clientele, landing multiple $100m-$4b companies as clients and moving away from serving small business.
2023 – AI Evolution
With the introduction of AI tools like chat GPT we recognised a substantial opportunity to take our learnings from all our past experience and launched a new program teaching people how to make money in the digital marketing agency landscape using chat GPT – without needing to start a business.
What We Teach
We teach real life transferable skills and show you
how to implement them step by step to earn money online.
What You Get:
- AI Evolution Program
- 3X Week Live Coaching Calls
- BONUS #1: DFY Templates For Everything
- BONUS #2: Easy Tech Guide
- BONUS #3: Tax Savings Secrets

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