Learn to collect data with GTM, send it to GA4, analyze it, and get insights

Google Analytics 4 is very different from its previous versions. And there are many things for you to learn if you want to get value out of your data. We are not talking just about reporting. We are talking about getting insights.

There are several ways how you can send data to GA4 and the most recommended is Google Tag Manager. It gives you flexibility and speed when it comes to analytics configurations.

Combine these two tools into a powerful force. Learn how to do that with 3 courses:

Google Tag Manager Masterclass for Beginners
Intermediate/Advanced Google Tag Manager course
Google Analytics 4 course

For those who want to prepare for the future of web analytics

Over the last several years, the digital analytics landscape has drastically changed (e.g. Apple’s ITP, privacy regulations, Google Analytics 4, server-side tagging, etc.). And things are not slowing down.

Don’t be left behind. Stay sharp and up-to-date.

The courses in this bundle are updated to reflect those changes:

Many examples show how to implement Google Analytics 4
How to build scalable tracking setups with Google Tag Manager and send data to GA4
How to track what matters and how to get insights from your analytics reports
How to configure server-side setups
Examples of other platforms like Facebook Pixel or Google Ads, and more

What’s in the Bundle?

After you purchase the bundle, you will get instant access to Google Tag Manager Course for Beginners, Intermediate/advanced GTM course, and Google Analytics 4 course.

At a better price.

The first one will teach you how to send data to Google Analytics 4, the second one will teach you how to analyze that data.

What will you learn from these courses?

GTM Course for Beginners will teach you:

How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
How to implement Google Analytics 4, Facebook Pixel, etc.
How to measure valuable and important website interactions
How to configure GTM having users’ privacy in mind
How to implement Google Consent Mode
How to apply your new knowledge in actual real-life projects

Intermediate Google Tag Manager course will teach you:

How to access custom data on a website without developer
How the Data Layer actually works (let’s go beyond the beginner level)
How to create advanced triggers with CSS selectors
How to deal with iFrames
How to configure GA4 Ecommerce setup (from A to Z)
An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies.
How to use and benefit from server-side tagging

Google Analytics 4 course will teach you: