What You Get:
Lesson 1
Customer Avatar
Lesson 1 kicks off with the current state of video marketing and how it has evolved over the years. We’ll cover different types of video and how they’re used in marketing and what you need to create a great marketing video that sells and connects. We’ll also go over your Customer Avatar exercise and the specifics of finding your niche. If you haven’t already done your Video Assessment Exercise and Checklist, we’ll review that and more as we hit the ground running once we know where you’re at versus where you want to go.
Lesson 2
Writing a Killer Script
Lesson 2 begins with the marketing practices that actually WORK and the best ways to use video to boost your ability to get more clients. We’ll also cover how to create massive value and a list of best practices when creating videos to get more engagement and more clients. We’ll make sure you know how to give your scripts the “Human Touch” before you start writing your script outline. Don’t worry -you’ll be able to use our fill-in-the-blank Script Outline templates and our fill-in-the-blank Script templates to jump start you.
Lesson 3
Production & Setup
Now that you’ve got your script, lesson 3 details everything you’ll need for lighting, audio, etc. to create your own professional shoot at home. You’ll get the Studio Equipment Report and the Studio Building Blueprint. For those of you choosing to shoot your videos with our team at the live event, you can still use all these tools for your future videos! You’ll also learn how to compose a shot like a professional videographer so you can do your test recording. Practice is key here, and we’ll continue refining your script as you go along.
Lesson 4
Confidence on Camera
Lesson 4 starts with getting past the block of being on camera. You’ll learn how to show up with confidence and read from a teleprompter so it sounds natural. Hint: It’s all in the script so you’ll refine your script for maximum impact. You’ll enjoy the On-Screen Avatar exercise and Pre-Shoot Warm Up Routine to find your voice and create rapport just by how you show up. If you’ve followed the script templates you should breeze through this. Remember, they’re designed to make it inevitably authentic so you’re ready!
Lesson 5
Filming & Editing
Lights, camera, action! Use your new scripts, shoot your videos, and get them ready to release. Post-production is what KILLS most content creators. You’ll learn how to save time, money, energy, and sanity during post-production with tips for shooting by yourself or with a crew. Use the Shot Log to get the best edited version of your footage FAST. Whether you’re editing yourself or with an outside editor, this tool will make your life so much easier as you use our post-production processes to put the final polish on your videos.
Lesson 6
Branding & Design
In Lesson 6, you’ll learn about naming, logo design, colors, in-video graphics, and more – specifically as they relate to your videos. You may create or update your logos and color palettes as you determine what works and what doesn’t when it comes to on-screen graphics and text. We’ll cover shooting or buying “b-roll” and how to use it plus we’ll go over the right way to use a musical soundtrack to enhance the mood of your video. You can also use the Branding & Design Blueprint provided to save time as you up-level your look.
Lesson 7
That’s a Wrap
By now you’ve done it all! In Lesson 7, you’ll take everything you’ve created and put it together into your new video Production Playbook that you can use now and in the future for every video you create. We’ll be sure to review everything we’ve learned and cover how to get the most out of your new shiny tools. We’ll revisit the number one thing that can sabotage your videos before you even start and your strategies for overcoming obstacles when they inevitably arise. Last but not least, we’ll wrap with your next steps!
Bonuses
Behold your bright and shiny bonus section which lives here! While these extra gifts aren’t an integral part of the program curriculum, they definitely have the capacity to help you achieve your goals more quickly and easily. We wouldn’t want to include anything that takes your time or focus away from the program so we made sure that these bonuses actually help you get laser focus, help you power up your productivity, and help you eliminate business overwhelm. Check them out to see how they might support your success.
