Performance Max is the future of Google Advertising.
In this Blueprint you’ll learn how to:
Simplify Google ads with machine learning
Diversify your marketing strategy with the world’s largest traffic source
Copy the same strategies used to grow top brands like Native, oVertone & BOOM! By Cindy Joseph
We’ve made big strides with Google and YouTube ads with the help of OMG Commerce. We love working with them and view the team at OMG like an extension of our Live Bearded team.
CO-FOUNDER, LIVE BEARDED
The power of Google ads, is made simple.
As ad costs continue to skyrocket on Facebook and Instagram, it’s never been more important to diversify your traffic strategy.
And what better platform to adopt than Google?
Google is the world’s largest traffic source (with 2x the reach of Facebook and Instagram combined) and covers over 92% of the internet.
With this new channel, not only can you bring in extra revenue right away, but you can also protect yourself from the fallout of another algorithm change or iOS update.
But I get it: Google ads feel hard compared to Facebook.
The interface isn’t as streamlined, and you have to juggle a ton of different marketing channels like Search, Shopping, and YouTube.
But all that’s changing with the new Performance Max.
P-Max combines 6 of Google’s top channels into 1 powerful new campaign type. By adding this single strategy, you give your brand high-converting ads on Search, Display, Shopping, YouTube, Discover, and Gmail.
What You Get:
Getting Started With Performance Max
⊕ What is Performance Max?
⊕ How P-Max Differs from Other Google Campaign Types
⊕ How P-Max Fits into Your Marketing Stack
⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
Using Performance Max To Maximize Shopping
⊕ Campaign Strategy: Goals & Setup
⊕ Audience Signals Bidding strategy
⊕ Listing Groups & Product Feed
⊕ Case Study: Maximizing P-Max Conversions for oVertone
⊕ Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕ Case Study: Auto brand 2x’s Revenue and gets 295% ROI
Performance Max For Top-Of-Funnel Growth
⊕ Going Beyond Shopping for Scale
⊕ Listing Groups & Shopping Ads
⊕ Display Network for Scale / New Traffic & Customer Acquisition
⊕ YouTube Ads – Video Strategy, Assets & Hooks
⊕ Campaign Buildout #2
Reporting Insights & Optimization
⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕ Action Items for Executing Your Blueprint
This bonus resource will guide you through the content, helping you absorb each lesson and implement what you learn.
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