What You Learn:
- Optimizing your email marketing
- How to pull data
- A/B testing with email marketing
- Email campaigns: Where to start, how to organize them, optimize them, and more
- Analyzing email open rate
- Analyzing click rate
- Analyzing opt-out rate
- Analyzing conversion rate
- Email automation and flows
- Email sign-up forms
SMS
- Types of SMS marketing
- SMS voice
- Growing your SMS list
- Getting started with SMS
- Managing SMS responses
- SMS optimization
Putting it all together
- Subscription marketing in relation to email and SMS
- Understanding all customer communication channels
- Lists and segementing
- Tech recommendations
- Customer review integrations
- Customer rewards integrations
- Customer referral integrations
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