Brainvertise – The New Psychology of Digital Marketing by Jo Han Mok
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Is There Truly A “Buy Now” Button In The Brain?
The answer may surprise you.
Our unconscious mind — not our conscious mind — drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions.
Customers don’t really know why they buy what they buy, which is why traditional market research falls short.
According to famed neuroscientist Antonio Damasio,
“We are not thinking machines that feel, we are feeling machines that think”
Emotions guide the intellect.
It’s not an option – it’s science.
Obviously…
By understanding what these triggers are, why they work, and how to activate them in others, we totally change the game.
You actually move prospects to action from the inside out.
That’s why it’s imperative that we adopt a scientific approach based on capturing insights which predict why your prospects will choose to become your customers.
Once you “get into the mind” of your prospects, it then becomes a matter of simply pushing the right emotional buttons allowing you to glide ever so smoothly over their natural predispositions and make them buy, agree, sign up, order, click – or do anything you want.
Introducing the results of our latest research…
By being able to engage the decision-making part of your customer’s brain, you will learn how to craft your sales message in such a way that your prospects will understand you, remember you and like you.
For instance, you’ll discover:
- What the latest discoveries and advancements in neuroscience science tell us about your prospect’s decision making process and how it will drastically transform your selling approach on the Web forever
- How to effortlessly navigate and find the path to the “BUY NOW” button to your prospect’s brain
- How to tap into your prospect’s most powerful emotions and innermost desires and nail that passionate sweet spot
- How to use your prospect’s own predisposition to draw him/her to your product or service like a powerful magnet
- How NeuroSales Language can influence your prospect’s buying decisions…allowing you messages to sink deeply into the unconscious. (imagine how good you will feel once you can seed emotions into the unconscious)
- How to create the perfect ‘buying’ environment, allowing your suggestions to be acted upon immediately.
- How to construct a bridge of belief… gently extending your prospect’s existing biases from where they are to where you need them to be …
- How to stop objections dead in their tracks, or perhaps better still to make them disappear before they can even be raised.
- And much much more!
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