
What you’ll learn
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Crafting Effective Social Media Strategies: Develop goal-oriented marketing plans tailored to brand objectives across multiple platforms.
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Content Creation for Engagement: Create compelling content optimized for each platform’s unique audience and format.
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Meta Ads Mastery: Build and optimize high-ROI ad campaigns on Facebook and Instagram using Meta’s ad platform.
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Pinterest Ads for Visual Marketing: Leverage Pinterest’s ad tools to drive traffic and sales through visually appealing campaigns.
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X Platform Advertising: Utilize X’s ad tools to promote content and engage with niche communities effectively.
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Snapchat Ads for Gen Z Reach: Create dynamic Snapchat ad campaigns to capture the attention of younger demographics.
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Quora Ads for Thought Leadership: Use Quora’s ad platform to position brands as authorities in specific niches.
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Budget Optimization Techniques: Allocate ad budgets efficiently to maximize ROI across all nine platforms.
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Trend Spotting and Adaptation: Stay ahead of 2025 social media trends to keep campaigns relevant and effective.
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Compliance and Ad Policies: Navigate platform-specific ad policies to ensure campaigns meet guidelines and avoid bans.
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Audience Targeting Techniques: Master audience segmentation and targeting to maximize engagement and conversions.
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Analytics and Performance Tracking: Use analytics tools to measure campaign success and optimize strategies in real-time.
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LinkedIn Advertising for B2B: Create targeted LinkedIn ad campaigns to reach professionals and decision-makers.
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TikTok Ads for Viral Growth: Design creative TikTok ad campaigns to tap into trends and engage younger audiences.
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Reddit Ads for Community Engagement: Run targeted ads on Reddit to connect with highly engaged, niche subreddits.
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ShareChat Ads for Regional Markets: Develop localized ad strategies on ShareChat to target India’s diverse audience.
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Cross-Platform Campaign Integration: Coordinate campaigns across multiple platforms for consistent messaging and impact.
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A/B Testing for Ads: Implement A/B testing to refine ad creatives, copy, and targeting for better performance.
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Influencer Marketing Strategies: Collaborate with influencers across platforms to amplify brand reach and credibility.
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Scaling Successful Campaigns: Learn techniques to scale high-performing campaigns while maintaining efficiency and results.
Course content
61 sections • 315 lectures • 22h 11m total length





Requirements
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Basic Computer Skills: Familiarity with navigating the internet, using web browsers, and managing files.
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Social Media Accounts: Active accounts (personal or business) on major platforms like Meta (Facebook/Instagram), LinkedIn, TikTok, or others for practical exercises.
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Willingness to Learn Ads Platforms: No prior experience with Meta, LinkedIn, Pinterest, TikTok, X, Reddit, Snapchat, ShareChat, or Quora ads is required, but an interest in learning is essential.
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English Proficiency: Basic understanding of English to follow course instructions and content.
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Access to Analytics Tools: Familiarity with or willingness to learn basic analytics tools (e.g., Meta Ads Manager, Google Analytics) for tracking performance.
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Access to a Computer or Mobile Device: A device with a stable internet connection to access course materials and platforms.
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Basic Marketing Knowledge: Understanding of fundamental marketing concepts (e.g., target audience, branding) is helpful but not mandatory.
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Budget for Practice (Optional): A small budget (e.g., $10-$50) for testing ad campaigns during hands-on activities, though simulations will be provided.
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Time Commitment: Ability to dedicate time to complete lessons, assignments, and practice ad campaign setups.
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Open Mindset: Readiness to adapt to new trends and strategies in the fast-evolving social media landscape of 2025.
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