Talia Datt (Foundr) – Social Media Monetization
What You’ll Get:
Here’s a sneak peak at the “secret sauce” inside of the program:
Step #1: Understand The Social Media Landscape
The course begins by laying a solid foundation for understanding the current social media landscape.
You’ll explore how platforms like Instagram and TikTok have revolutionized marketing, shifting from mere communication channels to robust engines driving customer engagement and sales.
We delve into the nuances of these platforms, helping you comprehend their unique algorithms, user demographics, and content strategies that work best for each.
Step #2: The Art And Science of Social Media Monetization
Understanding the landscape is just the beginning.
The core of our course is focused on teaching you the art and science of monetizing these platforms.
You’ll learn how to craft a social media vision that aligns with your business goals, identifying and tailoring your approach to your target market.
You’ll also learn exactly how to create a value proposition that resonates with your audience, ensuring your message not only reaches them but also converts them into loyal customers.
Step #3: Mastering The Content Creation Game
Content is king in the world of social media, and our course equips you with the skills to create content that captivates and sells.
We guide you through the process of establishing content pillars that are both reactive and proactive.
These pillars form the backbone of your content strategy, ensuring consistency in your messaging while allowing flexibility to adapt to trends and customer feedback.
Step #4: Leveraging The Correct Platform & Measuring Success
But creating great content is only half the battle.
We also focus on teaching you how to effectively distribute and promote your content across different platforms.
You’ll understand the strengths and weaknesses of each platform and how to leverage them to maximize your content’s reach and impact.
What’s Waiting For You Inside:
Module 1:
Building a Social Media Vision
- Lesson #1: Social Media Landscape Today
- Lesson #2: Establishing Goals and Your Value Proposition
- Lesson #3: Determining Your Audience
- Lesson #4: Choosing the Right Platform
- Lesson #5: Research
- Lesson #6: Organic vs Paid
- Lesson #7: How to Use the Included Templates (Screen Share) Bonus
Module 2:
Your unbeatable content strategy
- Lesson #1: Focus on Content That Engages
- Lesson #2: Reactive vs Proactive Content
- Lesson #3: Examples of Proactive Content Pillars
- Lesson #4: Examples of Reactive Content Pillars
- Lesson #5: Best Practices for Engaging Content
- Lesson #6: Determining Your Own Content Pillars
Module 3:
Create engaging content: Strategies and Techniques for captivating your audience
- Lesson #1: Strategies for Creating Engaging Content
- Lesson #2: Social Listening
- Lesson #3: Reporting on Trends to Assist You with Your Content Plans
- Lesson #4: Strategies for Creating Engaging and Shareable Content
- Lesson #5: The Ultimate Content Piece
- Lesson #6: Staying Relevant
- Lesson #7: How to Create a Content Calendar to Keep Social Media Consistent
Module 4:
Simplifying Content Creation
- Lesson #1: What Do We Mean by Content Creation?
- Lesson #2: The Fundamentals of Content Creation
- Lesson #3: Making Content for Specific Formats
- Lesson #4: Low Barrier Tools
- Lesson #5: Your First TikTok Shot List
- Lesson #6: Insta + Canva
- Lesson #7: ChatGPT
Module 5:
Mastering Social Proof, Brand Advocacy, and Social Selling for Success
- Lesson #1: Social Proofing Your Content
- Lesson #2: Using User-Generated Content (UGC) for Brand Advocacy
- Lesson #3: Best Practices for UGC: Leveraging Brand Advocacy to Sell
- Lesson #4: Building Trust: The Outcome of Utilising UGC and Brand Advocacy
- Lesson #5: Brief Introduction of UGC Template on Canva
Module 6:
Engaging to Excel
- Lesson #1: What is Two Way Communication on Social Media?
- Lesson #2: Strategies for Encouraging Audience Participation and Soliciting Feedback
- Lesson #3: Techniques for Creating Interactive Content that Sparks Conversations
- Lesson #4: Strategies for Turning Negative Feedback into Positive Opportunities for Growth
Module 7:
Unveiling Insights for Success
- Lesson #1: Why do we report?
- Lesson #2: Instagram Metrics to be looking for:
- Lesson #3: Where to find Instagram Insights?
- Lesson #4: TikTok Metrics to be looking for:
- Lesson #5: Where to find TikTok Insights?
- Lesson #6: Third party reporting tools:
- Lesson #7: Conclusions
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