Rob Walling – The SaaS Launchpad

The SaaS Launchpad from MicroConf, led by Rob Walling, is designed as a comprehensive, step-by-step guide for aspiring SaaS founders. Drawing on Rob Walling’s extensive experience in bootstrapping, investing, and mentoring, the course aims to take you from having no idea to successfully launching your SaaS product with practical, actionable insights.

Course Structure & Content

The course is organized into three main phases that mirror the typical SaaS founder journey:

• Idea Phase: Learn how to avoid common mistakes, properly validate your SaaS idea using proven frameworks, and spot red flags before you invest significant time or money.

• Build Phase: Get guidance on creating a minimum viable product (MVP), setting objectives, choosing a development approach, building your launch list, and setting pricing.

• Launch Phase: Discover strategies for launching your product, making early sales, iterating toward product-market fit, and building foundational SEO.

The curriculum includes:

• 28 video lessons totaling over 9 hours

• 23 quizzes to reinforce learning

• 23 step-by-step worksheets for practical application

• Real-world interviews and case studies from successful founders

Instructor Expertise

Rob Walling is recognized for his expertise in the SaaS and bootstrapping space. He has founded and exited multiple SaaS companies, co-founded MicroConf, and is a general partner at TinySeed, a SaaS accelerator. His teaching is grounded in hands-on experience and a proven track record, making the course especially valuable for those serious about SaaS.

Who Is This Course For?

• First-time founders seeking a clear, actionable roadmap

• Experienced entrepreneurs entering the SaaS space

• Bootstrappers wanting to avoid costly mistakes and accelerate their learning curve

The course is self-paced and accessible, regardless of your prior technical or business experience.

Unique Value & Community Feedback

A key feature of the course is its practical, no-nonsense approach—less theory, more action. Students highlight the rapid pace, hands-on interviews, and well-structured content. Many have found it instrumental in helping them launch SaaS businesses and secure early clients, and appreciate how it reshapes thinking about SaaS validation and execution.

Pricing & Guarantee

• One-time payment: $499

• Three monthly payments: $175/month

• 30-day money-back guarantee: Try the course risk-free; if it doesn’t deliver value, you can request a full refund within 30 days.

Pros & Cons

Summary

The SaaS Launchpad is a robust, actionable course for anyone serious about launching a SaaS business—especially if you value learning from those with real-world experience. Rob Walling’s expertise, combined with practical frameworks and real-world examples, makes this course a strong investment for aspiring SaaS founders looking to avoid common mistakes and accelerate their path to launch.