PPC Advertising – Bing Ads x Google Ads – 2 in 1 Bundle Course
This course is perfect for anyone interested in mastering PPC advertising on Google and Microsoft platforms. Beginners and seasoned marketers alike will gain the confidence to create effective ad campaigns that drive results. You’ll learn to transform your advertising approach, ensuring every dollar spent is an investment towards success. Embark on your journey to becoming a proficient ads expert today and unlock your potential in the digital marketing landscape!
Skills you’ll gain: Effective ad campaign management、Advanced keyword research techniques、Compelling ad copy creation、Performance tracking and optimization
What you’ll learn
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Set up and manage Google Ads and Microsoft Ads accounts effectively.
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Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape.
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Develop a solid campaign structure to target the right audience.
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Navigate the interface and tools of both Google and Microsoft Ads platforms.
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Craft compelling ad copy and creative that converts viewers into customers.
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Conduct comprehensive keyword research and select types that align with marketing goals.
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Track and measure ad performance with conversion tracking tools.
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Implement advanced ad strategies like remarketing and shopping ads.
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Explore bidding strategies to maximize return on ad spend.
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Optimize campaigns for better performance using key metrics and insights.
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Utilize automation and smart bidding to enhance campaign efficiency.
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Create responsive ads that adapt to different platforms and devices.
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Set up ad extensions to enhance ad visibility and performance.
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Learn about multimedia and dynamic search ads for varied content delivery.
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Apply A/B testing methods to refine ad elements and improve outcomes.
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Access resources and support to troubleshoot issues and improve ad management.
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Manage payments, billing, and budgeting for ad campaigns.
Course content
Requirements
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Determine to learn
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Internet connection
Description
Unlock the full potential of online advertising with our comprehensive course bundle: Google & Microsoft Ads Mastery. This expertly crafted program is your one-stop-shop to mastering the art of PPC advertising across two of the largest ad platforms in the digital world.
Dive into over 9 hours of specialized content designed to transform beginners into adept advertisers. Our curriculum, starting with the basics of Google Ads, swiftly moves to advanced techniques like conversion tracking and dynamic search ads. The Microsoft Ads section ensures you’re not just a one-platform wonder but a dual-platform dynamo.
Whether you’re a small business owner, a marketer seeking to broaden your skills, or a freelancer ready to offer more to your clients, this course offers detailed step-by-step lectures that are easy to follow and even easier to implement.
From the first click on your ad to the final analysis of campaign performance, you’ll learn how to create ads that not only attract but convert, ensuring every dollar you spend is an investment towards incredible returns. With strategic insights into bidding, keyword research, and ad optimization, this course is not just a learning experience; it’s a gateway to advertising success.
Enroll now in our Google & Microsoft Ads Mastery course, where we don’t just teach you to compete; we train you to lead in the fast-paced world of PPC advertising. Your journey to becoming an ads expert starts here – are you ready to take the leap?
Who this course is for:
- Anyone interested in learning how to effectively advertise on Google and Microsoft platforms.
- Digital marketers seeking to expand their skill set in PPC advertising.
- Entrepreneurs and business owners looking to drive sales and grow their business online.
- Freelancers aiming to offer Google and Microsoft Ads services to clients.
- Marketing students wanting to acquire in-demand advertising knowledge.
- E-commerce managers looking to increase traffic and conversions through paid ads.
- Brand managers wanting to enhance their brand’s visibility and online presence.
- Job seekers aiming to enter the digital marketing field with a competitive edge.
- Digital marketing agencies requiring a comprehensive understanding of PPC campaigns.
- Small to medium-sized business teams aiming to bring their advertising in-house.
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