Oliver – Creator of Googles OWN training program – Learn Google Ads the RIGHT WAY
This Course Will Teach You The Same Principles I Used When Managing Millions Of Dollars In Ad Spend For My Client While Working At Google.
Learn From Dozens Of Real Life Examples…
My signature techniques have worked across multiple verticals: eCommerce, financial services, local businesses, food stores, restaurants, personal services, freelancers and more […]
- Get lifetime access to the only course taught by a former Google insider with practical tips, tricks & hacks for you to scale profitably and confidently.
- Literally Copy My Proven, Million Dollar Campaign Settings
- Access my go-to campaign targeting settings – tried and tested with MILLIONS of dollars in profitable ad spend.
- How To Avoid Google’s Sneaky “Default” And “Recommended” Settings
It’s no secret that the Default and Recommended settings are often designed to maximize Google’s own paycheck… not yours! Learn which settings to leave in place, and which to adjust immediately.
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My signature techniques have worked across multiple verticals: ecommerce, financial services, local businesses, food stores, restaurants, personal services, freelancers and more.
This Course Will Teach You The Same Principles I Used When Managing Millions Of Dollars In Ad Spend For My Clients While Working At Google
Meet Your Instructor
Hi, I’m Oliver.
For several years, I worked as a digital strategist at Google’s AUS/NZ HQ in Sydney, Australia.
My role there was to provide actionable advice and consult with the fastest growing advertisers on how they could improve their Google Ads campaigns.
I was also the official presenter at Google’s OWN training seminars, for which I personally wrote the training content that they’re still using to this day.
I’ve taught thousands of business owners and digital marketers how to master Google Ads, and have distilled everything I know into this extensive series of practical lessons & tutorials.
Introduction
- How To Approach The Course
- About Me
- Course Agenda
I. The Basics
- Google Ads: A History & Overview
- Creating An Account & Getting Started
- Understand Account Structure
- Navigating The Interface
II. Google Search
- Understand the Ads Auction
- Build a Keyword List
- Two Tools to Help With the Keywords List
- Design Appropriate Campaign Structure
- Keyword Match Types
- Creating Killer Ads
- Extensions: Critical for success.
- Bonus: Spying on Competitors
- Choosing a Bid Strategy
- Do These 3 Things or Waste Your Money!
- After Launch: Ongoing Campaign Optimization
- Ongoing Campaign Management
- ‘Smart Campaigns’… are they really smart?
- (Advanced) The BEST strategy for local service-based businesses.
- (Advanced) Remarketing Lists for Search Ads
- (Advanced) Dynamic Search Ads (DSA)
III. Google Shopping
- Intro to Google Shopping
- Google Merchant Centre: What, Why & How
- Creating Your Product Feed – An Overview
- Which Campaign Type Should I Use?
- Standard Shopping
- Standard Shopping Campaign Optimisation
- Performance Max
- PMAX Campaign Optimisation & FAQ’s
- How the Biggest & Best Retailers Do It
- (Advanced) Use Feed Rules to Beat Your Competition
- Running Shopping Campaigns in Multiple Countries (The Right Way)
- Google Shopping for a Shopify Store: COMPLETE GUIDE
IV. Display Campaigns
- Overview
- Targeting on the Display Network
- Audience Targeting In Practice
- Content Targeting In Practice
- Example Campaign Structure
- Creating Display Ads
- (Advanced) Use Dynamic Ads Feed for Personalised Ads
- Viewable CPM: A Bid Strategy Unique to Display Campaigns
- Campaign Creation COMPLETE Demonstration
V. Video Campaigns
- Understand YouTube Ad Formats
- Bid Strategies for YouTube Ads
- The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
- YouTube Campaign Structure
- (Advanced) Ad Sequencing on YouTube
VI. Other Campaign
- Types
- App Campaigns
- Discovery Campaigns
- Local Campaigns
VII. Golden Bonus
- Content
Google Ads Editor - Google Data Studio
- Should I be applying recommendations from the Recommendations Tab?
- Notes: How the Pros Keep Track of Their Changes
- (Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods
Size: 2.28 GB
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