Mina Elias – PPC University
The PPC University program is an online course that teaches you how to run successful pay-per-click (PPC) campaigns. The course is divided into 10 modules, each of which covers a different aspect of PPC, such as keyword research, ad copywriting, and campaign optimization. You can study the course at your own pace and access the materials 24/7.
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Mina Elias, Amazon expert and founder of Trivium Group, brings you the most comprehensive course on Amazon Advertising
What you’ll learn
- Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
- Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
- Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
- Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
- Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
- Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.
What’s Waiting For You Inside
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.
- The Goal of PPC – 7 Mins
- PPC Overview – 6 Mins
- 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
- 1 – General Strategy.flv – 9 Mins
UNDERSTANDING CAMPAIGNS
- General Strategy – 7 Mins
- How Buyer Psychology affects PPC – 12 Mins
- The Different Types of Ads on Amazon – 4 Mins
- Campaign Manager Overview – 15 Mins
- Creating a Campaign – 7 Mins
- Campaign Naming Convention – 5 Mins
- Campaign Bidding Strategies – 4 Mins
- Auto Campaigs – 6 Mins
- Manual Keyword Campaigns – 8 Mins
- Exact Campaigns – 7 Mins
- Broad Campaign – 7 Mins
- Phrase Campaigns- 5 Mins
- Product Targeting Campaign – 6 Mins
- Category Targeting Campaign – 6 Mins
TARGETING AND MATCH TYPES
- Product Targeting Based on Auto – 11 Mins
- Product Targeting Based on Amazon Suggestions – 6 Mins
- Product Targeting Based on Who is Targeting Us – 4 Mins
- Product Targeting based on Adjacent Categories – 10 Mins
- Product Targeting Based on Competitors – 14 Mins
- Brand Campaigns – 5 Mins
- Brand Protection Campaigns – 13 Mins
RESEARCH AND PRODUCT RANKING
- Helium 10 Keyword Research – 10 Mins
- Why You Should Continuously Launch New Campaigns – 6 Mins
- PPC Launch Strategy – 8 Mins
- Using PPC to Upsell – 4 Mins
- Using PPC to Rank – 5 Mins
- Tracking Organic Ranking – 4 Mins
- Using PPC to Influence Organic Rank – 15 Mins
REPORTS AND OPTIMIZATION
- Search Term Report Explained – 8 Mins
- Adding Negatives from STR – 7 Mins
- Launching Profitable Search Terms from STR – 5 Mins
- Negative Keywords – 9 Mins
- How to Handle Bleeders – 6 Mins
- Optimizing Bids in Campaign Manager – 9 Mins
- Bulk Sheets Explained – 17 Mins
- Bulk Sheet Optimization Parameters – 7 Mins
- Bulk Sheets Optimization – 20 Mins
- Main Sales Drivers – 13 Mins
- Advertised Product Report – 17 Mins
- Placement Reports – 14 Mins
- Placement Optimization – 4 Mins
- Continuous Improvement – 6 Mins
- Refreshing Bids Everytime Listing is Optimized – 6 Mins
- Weekly Optimization Process – 8 Mins
ANALYTICS AND DATA INTERPRETATION
- Calculating Cost Per Conversion – 10 Mins
- Calculating ACOS and TACOS – 8 Mins
- Sessions and Unit Session Percent – 6 Mins
- Tracking Sessions and Unit Session Percentage – 6 Mins
- Building an Analytics Tracker – 20 Mins
- Different Scenarios in Analytics – 20 Mins
DEMAND SIDE PLATFORM (DSP)
- What is Amazon DSP – 1 Min
- DSP Creatives – 2 Mins
- Creatives – La Pura – 14 Mins
- LaPura Attaching Creatives – 5 Mins
- Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
- Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
- DSP Line items – 2 Mins
- Lapura – Line Item Creation – 15 Mins
- DSP Orders – 3 Mins
- LaPura Creating an Order – 6 Mins
- DSP Audiences – 3 Mins
- Audiences La Pura – 3 Mins
- Audience Creation – 6 Mins
- DSP Supply Sources – 2 Mins
- LaPura Create Advertiser – 4 Mins
Mina Elias
Starting on Amazon as a new seller with no experience, just an excellent knowledge of supplements, Mina operated his own Amazon PPC advertising campaigns for many years. While working in a corporate 9-5 position as a chemical engineer, Mina spent every spare moment developing a deep understanding of the “ins and outs” of Amazon PPC advertising.
Through experience and trial and error, and spending hundreds of thousands of his own money on advertising spend, he developed successful methods and strategies and, in time, grew a highly profitable brand that still exists today.
Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts.
His knowledge and unique strategies for Amazon PPC appealed to people. His advice and his expertise were in high demand. Amazon sellers from across the globe were seeking his help to manage their Amazon PPC advertising. And so, with his passion for teaching and helping others, Trivium was born!
Mina built a team of experts and trained them to apply his methods and strategies. After initially offering his management service to friends, he started taking on new clients. From there Trivium has continued to grow rapidly and, with increased demand, so has the team.
Having featured on many podcasts and presentations at international conferences, talking about the strategies he developed and applied to create a successful 7-figure business in a highly competitive niche, Mina has become a thought-leader and a prominent figure in the Amazon PPC space.
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