Marketing Automation for Small Businesses & Solopreneurs

Are you a small business owner or solopreneur wondering how to streamline your marketing efforts, save time, and grow your business? This course is designed just for you.

What is Marketing Automation, and how can it transform your small business?

What are the best tools and strategies for implementing it effectively?

How do you build a marketing funnel that converts prospects into customers on autopilot?

If you’re looking to understand Marketing Automation and learn how to implement it, this course is your go-to resource.

Why Marketing Automation Matters

Marketing Automation isn’t just a buzzword—it’s a powerful way to save time, cut costs, and scale your business by automating repetitive tasks and focusing on what matters most: growth. Whether you’re starting from scratch or refining your existing strategy, this course will equip you with the knowledge and tools to succeed.

What You’ll Learn:

• The Fundamentals of Marketing Automation
  • What is Marketing Automation, and how is it implemented for a small business?
  • Learn how it fits into the unique needs of small businesses and solopreneurs
• Choosing the Right Tools for Your Business
  • Considerations and tips for selecting the best Marketing Automation tool that suits your needs.
  • Insights into popular tools like HubSpot, Convertkit, Activecampaign, Klaviyo, Zapier, and more.
• Building Your Marketing Funnel
  • Revisit and revamp your marketing funnel for efficiency.
  • Practical steps to turn prospects into loyal customers.
• Step-by-Step Roadmap to Automation
  • Set up your Marketing Automation account.
  • Migrate and organize your customer data with methods like manual imports, app integrations, and custom-coded solutions.
• Lead Segmentation and Customer Automation
  • Segment your email list for targeted marketing.
  • Create nurturing programs to convert and retain customers.
  • Implement Sales Automation
• Using Reporting to Optimize Your Strategy
  • Leverage data to improve your Marketing Automation  strategy.

Who Is This Course For?

This course is perfect for:

• Small business owners or employees looking to streamline their marketing.
• Solopreneurs seeking to grow their business without the overwhelm.
• Anyone new to Marketing Automation wanting a hands-on, practical introduction.

What Sets This Course Apart?

With over 15 years of experience in Digital Marketing and a focus on Marketing Automation since 2018, I bring a wealth of knowledge to this course. I’ve helped businesses worldwide master Marketing Automation and have taught more than 15000 students on Udemy.

Real-World Examples and Practical Assignments

This course is packed with actionable tips, real-world examples, and assignments to help you implement what you learn immediately. From organizing your data to building email nurturing sequences, you’ll gain hands-on experience tailored to small businesses and solopreneurs.

Here’s what one of my students had to say:
“I just completed the course – and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy.”
– Tamara Biljman, Content Strategist