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Kaushal Thakkar (Growth School) - SEO At Scale Course

Kaushal Thakkar (Growth School) – SEO At Scale Course

8-week hybrid structured program to learn how to execute SEO strategies and gain a competitive advantage over other marketers in the job market by leveraging Generative AI.

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Download Kaushal Thakkar (Growth School) - SEO At Scale Course
Download Kaushal Thakkar ( School) – At Scale Course

Learn SEO from the Brains Behind the SEO strategies of

Myntra

8-week hybrid structured program to learn how to execute SEO strategies and gain a competitive advantage over other marketers in the job market by leveraging Generative .

Why learn SEO?

1,000%+ more traffic

Is driven by SEO compared to organic channels

$134 Bn

Expected SEO Services market size by 2026

8000+

SEO jobs in India alone (according to LinkedIn)

This program is for you if you are

  • SEO Professionals
  • Digital Marketers
  • Performance Marketers
  • Brand Marketers
  • Copywriters
  • Entrepreneurs
  • Digital Marketing Managers
  • Someone looking to transition to SEO

Here’s what you’ll learn in the program

Week 1
Fundamentals of SEO & Algorithm
  • Fundamentals of SEO
  • Busting SEO Myths
  • How does the algorithm work?
  • Understanding the working of Google’s algorithm
  • Decoding recent google updates
  • How to be one step ahead of the algorithm
  • Ranking Drop Analysis
Week 2
Mastering Content for SEO
  • B2C Content Strategies
  • Topic Clusters
  • Concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
  • Concept of YMYL (Your Money or Your Life)
  • Image Optimization
  • Video Optimization
  • How to use Featured Snippets
  • Understanding Web Stories
  • Masteting Google Discover
Week 3
Mastering Technical SEO
  • Javascript SEO
  • Crawl Budget Optimization
  • Optimization for Mobile
  • Webspeed optimization
  • Robots.txt optimization
  • Pagination best practices
  • XML Sitemaps optimization
Week 4
Mastering Technical SEO – Part 2
  • Faceted Navigation
  • Optimizing for Mobile devices
  • Mastering Sitemaps
  • How to Optimise Website with AMP
  • Optimizing JavaScript Websites
Week 5
Enhancing Link Profile
  • Links Fundamentals
  • Internal Linking
  • Conducting Backlink Analysis
  • Link Building Techniques
  • Manual Actions
Week 6
E-Commerce and Local SEO
  • End-to-End SEO for Stores
  • How to Migrate a Website
  • Mastering Local SEO
  • How to Rank a Website in a Specific Location (Hyperlocal)
Week 7
International SEO
  • Ranking a Website in a Specific Foreign Country
  • Understanding How SEO is Being Done in International Markets
  • SEO Goals & Forecasting
  • Google Penalties
Week 8
Executing Everything
  • Work on a Real-life SEO Project
  • Solve problems like a pro
  • Brainstorm with your cohort members
  • Become the top 1% SEO Marketer
Future of SEO
Week 9
  • How to use Generative Ai & ChatGPT for SEO
  • The Implication of Ai on SEO
  • Exploring PEO (Prompt Engineering Optimisation)

Meet your Program Director

Kaushal Thakkar

Kaushal Thakkar

Founder and Managing Director of Infidigit

Hi there! I am Kaushal and I have over 20+ years of experience in helping companies grow with digital marketing and eCommerce.

I Headed SEO at Myntra for 2+ years before founding Infidigit, my company that specializes in providing organic search solutions such as SEO, ASO, and CRO, to help brands grow digitally. My continued association with Myntra resulted in several award-winning SEO campaigns that helped the brand grow organically.

With columns in renowned publications like YourStory and , my passion for SEO has also helped me establish myself as an influential voice in the field.

After driving growth for several other global brands like ICICI Prudential Life Insurance, FlipKart & Zivame, I now want to empower the next generation of marketers to take their brands to the next level with organic strategies.

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