Overview

The “O.P.M. List Building” course from AdSkills, led by Justin Brooke, is a 6-hour virtual workshop designed to teach you how to rapidly and sustainably grow your email list using “Other People’s Money” (O.P.M.) for paid ads, viral growth strategies, and automation. The course positions itself as a practical “Internet Marketing Retirement Plan,” emphasizing the long-term value of owning a large, responsive email list as a core business asset.

What the Course Covers

• Lead Magnet Creation: The workshop begins with a hands-on session where you’ll create a lead magnet, with the goal of having something ready to start collecting leads immediately.

• Automated Newsletter Building: You’ll learn how to set up an automated newsletter that runs year-round with minimal ongoing effort, aiming for a true “set it and forget it” system.

• Viral List Growth: The course explains the math behind viral growth and how major platforms leverage it, giving you actionable strategies to multiply your subscribers organically.

• Paid List Building with O.P.M.: The highlight is the method for building your list using other people’s money—essentially, getting partners or sponsors to fund your ad campaigns while you keep the leads. This is presented as a fully legal, white-hat strategy that doesn’t rely on Facebook ads.

• Networking and Q&A: The workshop includes a networking segment and live Q&A, giving you access to the instructor and other participants for support and collaboration.

Bonuses and Extras

• Email Campaign Templates: The course includes proven email templates designed to generate backend profits, with claims of students achieving significant revenue spikes using these campaigns.

• Book Writing & Marketing Workshop: As a bonus, you get access to a separate workshop on writing and selling books as lead magnets, including high-converting sales pages and case studies.

Instructor Credibility

Justin Brooke is a well-established figure in digital advertising, having started with just $60 in AdWords and scaling to a 7-figure agency. He claims to have personally added over 400,000 leads in 30 days using the O.P.M. strategy, lending credibility to the methods taught.

Who Is This Course For?

• Beginners and Intermediate Marketers: Especially those who don’t yet have a large list or aren’t making at least $10k/month from email marketing. The course is structured to be actionable even if you’re new to list building or have struggled with paid ads in the past.

• Freelancers and Agency Owners: If you want to add a scalable, semi-passive income stream or offer list-building as a service to clients, the workshop is relevant.

• Anyone Wanting to Avoid Facebook Ads: The O.P.M. approach is positioned as a way to sidestep the volatility and policy issues of Facebook advertising.

Student Feedback

The sales page and AdSkills testimonials highlight positive experiences, such as quick returns on investment, improved client results, and a reputation boost for graduates. However, independent third-party reviews are limited, and some online discussions suggest that while AdSkills offers solid fundamentals, much of the knowledge can be found elsewhere for free—though not necessarily in such a structured, actionable format.

Pricing

• Early Bird: $249 (increases to $499 after the launch period).

• The course is priced as a mid-tier workshop with claims that a single successful campaign could recoup the investment.

Pros and Cons

Conclusion

If you’re a freelancer or online marketer looking for a structured, actionable approach to building an email list—especially if you want to minimize your own ad spend—the “O.P.M. List Building” course offers a compelling value proposition. The focus on automation, viral growth, and leveraging other people’s money sets it apart from generic list-building courses. While the workshop is not a magic bullet, it provides a clear, proven framework that could help you build a lasting online asset and move closer to your income goals.

However, as with any course, individual results will depend on your effort and ability to implement the strategies. If you’re already advanced in email marketing or prefer to learn exclusively from free resources, the value may be less pronounced.

Recommendation: For those new to list building or struggling to grow their list profitably, this workshop is worth considering—especially if you value hands-on instruction and proven, real-world tactics.

Size: 3.45 GB

Justin Brooke – List Building Workshop Recording Contains Videos, Pdfs

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