John Grimshaw Smart Marketer – Smart Product Creation

What You Get:

Learn how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.

MODULE 1

Core Concepts Of Product Creation:

⊕ Smart Product Creation Flywheel
⊕ New Product Charter

MODULE 2

Establishing Your Brand Identity:

⊕ Discovering Your Brand Ethos
⊕ 9 Key Questions to Define Your Brand Palette

MODULE 3

Problem To Solve:

⊕ The Perfect Customer Questionnaire
⊕ Find Your Edge Questionnaire
⊕ Top 8 Resources for Trend Analysis
⊕ Conducting Competitive Landscape Analysis

MODULE 4

Form The Solution:

⊕ COGS & Margin Assessment Calculator
⊕ Product Brief Template
⊕ Manufacturer Vetting Guide: Pro & Con Analysis
⊕ Top 10 Things To Audit on Your Quote
⊕ 7 Crucial Questions to Ask Potential Manufacturers
⊕ Product Packaging Design Checklist

MODULE 5

Product Manufacturing:

⊕ Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions

MODULE 6

Launch The Solution:

⊕ Customer Identity Questionnaire
⊕ The Perfect 3 Question Testimonial Builder
⊕ Creative Brief for Influencers
⊕ Buzzbuilder Email Templates
⊕ Buzzbuilder Email Swipe File
⊕ Buzzbuilder Sites – Swipe File
⊕ PreOrder Sites – Swipe File
⊕ Seasonal Launch Event – Swipe File
⊕ Influencer Marketing Checklist
⊕ Product Demoing Checklist

MODULE 7

Product Recombobulation:

⊕ Smart Product Creation Workbook

BONUS

4 Live Q&A Sessions:

Attend 4 sessions with your instructors — 2 with Adam and 1 each with John and Colleen — where you’ll get tailored advice for your specific situation.

Get personalized answers about your products, branding, sourcing, manufacturing and more!