Jenna Kutcher – The Pinterest Lab

Overview

The Pinterest Lab is a step-by-step online course by Jenna Kutcher, designed to help entrepreneurs, bloggers, and small business owners turn Pinterest into a leading traffic and lead generation source. Drawing from her own success—where Pinterest became her biggest driver of traffic—Jenna structures the course to make it actionable and manageable for professionals at all experience levels.

What’s Inside the Course

• 4-step framework: The curriculum is broken down into digestible modules that guide users from the basics (account setup, pin design, and SEO) to advanced strategies like analytics tracking and content repurposing.

• Done-in-a-day design: Most students can work through the material quickly and implement a sustainable Pinterest system in under one hour per week.

• Templates and Worksheets: Actionable worksheets, templates, and checklists help users not just learn, but apply strategies to their unique business or blog.

• Lifetime Access & Updates: Course buyers get lifelong access, including regular updates as Pinterest’s algorithm and best practices evolve.

Strengths

• Comprehensive and Actionable: Reviews consistently praise how The Pinterest Lab offers a logical, actionable pathway—even for Pinterest beginners. Each lesson provides concrete steps that make progress achievable, helping to avoid overwhelm and procrastination.

• Clear, Motivating Teaching Style: Jenna’s communication is approachable and encouraging, with plenty of real-world examples. The course breaks complex Pinterest strategies into simple actions, making the learning curve far less intimidating.

• Real Results: Many users reported a significant increase in Pinterest traffic and leads after following Jenna’s system, with some mentioning jumps from low monthly views to 100,000+ or even 300,000+ within months.

• Community and Accountability: There’s an active community of students where you can ask questions and share results, and the course includes on-demand coaching elements.

Weaknesses

• Niche-Dependence: Pinterest works best for visual niches (fashion, food, DIY, travel, etc.). For businesses without a strong visual or lifestyle element, the platform—and thus the course—may provide limited results.

• Price: The course currently costs $297 (or 6 monthly payments of $54). Some reviewers feel the price is steep, especially considering tool recommendations like Tailwind (a Pinterest scheduler, which costs extra).

• Mixed Opinions on “Relatability”: While many praise Jenna’s relatable teaching, a few long-time followers suggest she caters mostly to beginners and may have become less personally engaging as her brand grew.

Who Is It Best For?

• Freelancers, bloggers, content creators, Etsy sellers, and online shop owners who want to automate and scale website traffic without being glued to social media.

• Professionals seeking a “set it and forget it” traffic strategy for long-term growth rather than viral overnight spikes.

• Especially efficient for those in visually appealing or content-driven niches.

User Results (Summary Table)

In Summary

The Pinterest Lab is one of the most actionable, practical Pinterest marketing courses available. If your business relies on organic traffic and your product or content suits the Pinterest platform, the course delivers a proven strategy, clear templates, and lasting community support. The price is a consideration, but for many, the ROI—measured in traffic, leads, and growth—can be substantial. It’s particularly valuable for freelancers like you interested in auto-blogging and online monetization, as it reduces time-intensive manual promotion and leverages Pinterest’s evergreen reach.

Size:

Jenna Kutcher – The Pinterest Lab Contains Videos, Pdfs