George Blackman – The YouTube Scriptwriter’s Playbook V2
Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm
Take a look At the Course Modules
YTSP V2 guides you through a step-by-step, systemised approach to scriptwriting. Take a look at the five key modules:
Module 1:
Scriptwriting Foundations
Choose your scriptwriting format from the updated templates I’ve created (now available in Notion, Docs and Sheets).
Then, create an audience avatar, and I’ll show you why this is the secret weapon that’s going to make every single script 10x easier to write.
Lesson list:
1.1 – Welcome1.2 – Choose a Scriptwriting Format1.3 – Introduction to Audience Avatar1.4 – Demographics and Psychographics1.5 – Complete Your Audience AvatarModule 2:
Brainstorm The Idea
Learn how to come up with hundreds of video ideas in under an hour, before taking one of these concepts forward for the rest of the course.
You’ll learn how to frame, package and brainstorm the video using simple frameworks and checklists.
Lesson list:
2.1 – Ideation2.2 – Framing / Grand Payoff2.3 – Title and Thumbnail2.4 – Initial Script Brainstorm2.5 – Use AI to Find GapsModule 3:
Create The Structure
You’ll create the structure for your script using the information in your brainstorm and everything you’ve learned about your audience as guidance.
Lesson list:
3.1 – Introduction to Script Structure3.2 – Target Your Avatar3.3 – The 3 Levels of Scripting3.4 – Basic Structure (Level 1 Script)3.5 – Setup, Tension, Payoff (Level 2 Script)Module 4:
Write The Script
You’ll craft a killer hook using tried and tested frameworks.Then, with your overall structure already built, join the dots to create a retention-optimised script.
Lesson list:
4.1 – Write The Hook4.2 – Advanced Hook Writing4.3 – First Draft (Level 3 Script)4.4 – Ending4.5 – Call-To-ActionModule 5:
Optimise The Script
Through a series of simple “trim tests”, learn how to cut your script down like a fine diamond (yeah, I said it) until you’re left with only the best bits.Then, you’re ready to film.
Lesson list:
5.1 – Audiovisual Storytelling (B-Roll, Music)5.2 – Revise the Hook5.3 – Basic Cuts5.4 – Progression Cuts5.5 – Pacing CutsBonus Module:
Analysis
Once you’re done with the course, you’ll find a series of additional lessons to help you improve all the skills I use as a scriptwriter for multi-million subscriber YouTubers.
Lesson list:
How To Analyse Retention GraphsYouTube Studio TutorialFull Script Transformations[Coming soon] How to Study Other Scripts[Coming soon] Writing a Script from Start to FinishThis Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.
It’s not just about writing better scripts; it’s about changing the way you approach content creation on YouTube.
Ready to make that leap?
Okay, But Who Am I?
Hey! 👋 I’m George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis – and a bit of serendipity. Here’s a little about me and how I became a go-to person for YouTube scriptwriting:
I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.
From over 100+ candidates, I got one of four writer positions.
The videos I wrote averaged over 1m views each.
I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.
I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.
I’ve been featured in Business Insider and interviewed on Creator Science.
I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.
And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.
Not sure how many cool points that gets me, though.
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