Unlock the secrets to achieving your goals and maximizing your success-without force, struggle, or unethical tactics. This comprehensive guide reveals proven strategies to help you get almost everything you want in life and business, while staying true to your values.

Here’s What You’ll Learn:

The #1 step you must take before writing any sales message to ensure maximum impact and conversions.
How to uncover what your customers really want-using methods far more effective than outdated focus groups or surveys.
The critical element you should focus on to make the most money from your advertising (hint: it’s not your copy).
The three most expensive words in advertising and how to avoid them to boost your ROI.
Unique marketing insights drawn from the psychology of niche markets, like golf, to unlock hidden profit opportunities.
Real-world stories, including how one woman successfully claimed her breast augmentation as a tax deduction-and what you can learn from her experience.
Why guessing what customers want is a costly mistake, and how to quickly find out what drives their buying decisions.
Surprising lessons from unexpected sources-like why blondes get approached more often, and how this knowledge can increase your business profits.
The essential resource every direct response marketer needs to succeed and outperform the competition.
A simple at-home exercise to rapidly improve your copywriting skills-potentially increasing your effectiveness by 500% to 1000% in just 6-12 months.
The “missing link” that causes most advertising to fail, and how to ensure your copy always hits the mark.

Plus, You’ll Discover:

The six biggest challenges blocking your path to lasting success-and practical solutions to overcome them.
Four easy-to-implement strategies for achieving your business goals faster.
The three conditions you must meet to stay motivated and success-oriented.
The most powerful truism for success-engrave these 15 words in your mind to guarantee results.
Inspiring stories, like how Gary raised nearly $1 million for disaster relief using his copywriting skills.
The surprising impact of your environment and genetics on your success-and how to leverage both for maximum growth.
The only three ways to dramatically increase your business or productivity-work on all three for exponential results.
The five new realities of business you can’t afford to ignore if you want to thrive in today’s marketplace.
Creative, actionable marketing tactics-such as transforming your business card into a powerful lead-generation tool.
The single most important business question to ask yourself for ongoing success.
Timeless wisdom from thought leaders like Jack Welch and Aristotle to inspire and guide your journey.