Dalton Luka – The GMB (Google My Business) Framework

The GMB Framework is a step-by-step Google My Business SEO course to maximize visibility, rankings, and leads for any local business.

Google My Business has the ability to generate tons of visibility and leads for your business. And here’s what I’ve noticed over the last 5+ years of managing Local SEO for 100+ clients…

The majority of engagement for any given keyword occurs as a result of Local 3-Pack from Google My Business. In many cases, it generates nearly 4x more calls and form fills than a website.

Ranking #1 in Local Organic Results is the 10th result on the page when Google displays LSAs and Google Ads results. This is why focusing on ranking Google My Business listings in the Local 3-Pack is super important (it has the most visibility and generates the most results because of it).

About Dalton Luka

• I’ve helped 100+ local businesses grow with digital marketing
• In the last 5 years, I’ve optimized over 100 Google My Business listings
• Over 16,000+ business owners and marketers use my SEO templates
• I’ve also helped grow a startup agency to reach 6-figure revenue
• Check my LinkedIn Profile to see my experience or read reviews

Who’s this for?

✔️ Business owners: If you manage a business or own it, these processes will help you strategize and implement an easy-to-follow process.

✔️ Digital marketers: If you want to provide more value to your clients with Local SEO, and make the process scalable and streamlined, The GMB Framework is designed to eliminate unnecessary bottlenecks and maximize visibility.

What’s included?

The GMB Framework is a set of 4 phases and several ongoing processes:

Phase 1: Optimizing for Relevance

• SEO Checklist for optimizing your Google My Business Listing
• New GMB Audit Template (an upgraded version of my original template)
• Advanced insights on how to leverage features to improve listing performance

Phase 2: Optimizing for Engagement

• How to optimize and geo-tag photo uploads to increase location relevance
• Steps to get extra features in SERPs to make your listing stand out
• Insights on how to maximize engagement with promotions and offers

Phase 3: Landing Page Optimization

• Create effective local landing pages that convert visitors
• On-page SEO tips to increase organic traffic in local search
• LocalBusiness Schema guide and template to maximize relevance signals

Phase 4: Growing Prominence

• Step-by-step processes for optimizing social profiles
• A complete list of general & niche citations to build
• How to leverage press releases & local media outlets for SEO
• Strategies for creating a successful and ongoing review campaign
• How to diversify reviews & increase velocity to maximize review signals
• Review generation strategies to get ongoing and automated reviews
• Strategies and tactics to diversify reviews and maximize review velocity

On-going Optimizations

• Grow visibility by improving topical relevance
• How to create and leverage GMB Posts
• Improve engagement signals with CTR optimization

Track Performance

• How to interpret Google My Business Insights
• Paid tools & guides to accurately track visibility

Verification

• A complete checklist to consistently bypass video verification
• How to get suspended / disabled profiles reinstated

Bonus Content

Bonus #1: Multi-location / Service Areas

A step-by-step guide on building a scalable site structure with landing pages to maximize visibility in service areas outside your physical location.

Bonus #2: Create Powerful Copy

Improve how search engines understand your website’s content by creating powerful copy with semantic triples.

Bonus #3: Maximizing SERP Features

Leverage additional features in Google SERPs to maximize click potential and opportunities to convert customers.