Bob & Miles – Master Google Ads Conversion Tracking (Basic & Advanced)

Master Google Ads Conversion Tracking.

Here’s how it works:

• Measure more, high-quality conversions, get better results
• Master basic and advanced Google Ads Conversion Tracking with best practices for Ecom, Lead Gen & SaaS accounts
• Theory + over-the-shoulder implementation videos
• The easiest and fastest way to implement advanced tracking techniques (Enhanced Conversions, Consent Mode, Offline Conversion Tracking, Server Side Tagging, POAS, and more!
• [Bonus]: Email templates with instructions for technical implementations (copy-paste and share with your developer)

Enroll now to instantly increase your value as a Google Ads Specialist!

Part 1: Master the basics – conversion tracking best practices.

Create a competitive edge by mastering the basics

• Step-by-step implementations of basic Google Ads conversion tracking for Ecom, Lead Gen & SaaS accounts
• Deeply understand the entire spectrum of Google Ads conversion tracking with our new Measurement Maturity Models for Ecom, Lead Gen & SaaS accounts
• Conversion tracking best practices (when to use what, attribution, micro vs. macro, GA4 vs. Google Ads tracking etc.)

Part 2: Measure more conversions.

Simple implementations to simply measure more

• Learn how to measure more with Enhanced Conversions, Consent Mode and Server Side Tagging (including implementation videos)
• Bonus: how we measure up to 15% more Ecom conversions with 1 simple tool

Part 3: Measure real business results.

Go beyond the basics and measure REAL business results

• Lead Gen & SaaS: forget spammy leads and measure real business results with Offline Conversion Tracking, and Enhanced Conversions for Leads
• Ecom: how to measure profit, not just revenue

Part 4: Enrich & correct your dataset.

Advanced techniques to improve the quality of your data

• Unlock New vs. Returning Customer Data (why are most specialists not using this yet?!)
• Implement product-level sales data in Google Ads with this new, unknown feature (unlock epic new insights!)
• Unlock new conversion segmentation reports with Custom Variables
• Data messed up? No problem! Fix them with Conversion Adjustments and Data Exclusions!

[Bonus] Email templates.

Plug & play email templates to share with your developer

• Some implementations can get really technical. Share our email templates with technical implementation instructions and save yourself a lot of time and frustration (copy-paste)

DOWNLOAD

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