What’s included?
The original brand messaging + conversion copywriting curriculum and tried-&-true template suite developed specifically for creatives, entrepreneurs, & artsy-type founders like you.
Copywriting for Creatives is the first & ONLY agency-trenches-developed method to excavate your set-apart brand message, write a site that speaks to all 4 buyer personas, & launch it to sell with measurable data points
I realized all this in 2016 as I started applying my corporate marketing insights to the creative economy.
AND I CREATED MY 3-PART FRAMEWORK TO WEBSITES THAT MAKE BANK:
01. A rock-solid brand messaging kit:
— the crown jewel which is your Onlyness Factor—as the foundational slab of the whole structure. It’s based on what you DO own the monopoly on: your story.
02. Ear-to-the-ground systems:
To constantly mine for those “What!? Get out of my head!” marketing moments with your audience, so no matter if you pivot, introduce a new offer, or change industries entirely, you know how to empathy hack your customer & client’s voice data.
03.Lawyer-up copy frameworks:
That speak to all 4 major buying styles for the keystone pages of your website. You don’t need a huge site (unless you really want one). What you do need? To be able to measure—with numbers—if it’s converting … and know what to tweak to see lift.
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