SPECIAL BONUS
Lead Magnet Toolkit

Now that you have a gorg new website, it’s time to start building your email list so you can turn those lurkers into HOT leads. We’ll talk about the 3 things your lead magnet must accomplish to be effective, I’ll share my 4 no-fail lead magnet formulas, plus a list of the 8 hottest types of lead magnets to maximize desire and boost your lead generation.

SPECIAL BONUS
Ultimate Headline Writing Toolkit

If your headlines don’t grab attention, nothing else you write even matters. That’s why it pays to put some extra time, attention, and love into your headlines. To help you nail your website’s headlines, I’ve included my ultimate headline writing toolkit to teach you how to strategically craft your headlines based on Eugene Schwartz’s 5 levels of customer awareness. Plus, you’ll get an Inspo File with 55 examples, tips & tricks for writing scroll-stopping hooks.

SPECIAL BONUS
Look Legit Website Playbook

Because what good are a bunch of formulas without practical examples? To help make this toolkit as useful as possible, I included real-life examples of EACH website page in action across multiple different niches. PLUS I’ll share my best tools and design tips to bring your website to life as easily as possible. In total, you’ll get 67 extra examples, tools and tips with the Look Legit Website Toolkit.

FAQs

Is this a video course?

Nope! This is NOT a video program, which means there’s no need to worry about watching hours of video content, vigorously taking notes, or trying to remember, “Wait, what was that formula again?” In this toolkit, you’ll get instant access to ALL of my proven website formulas, best practices and tips – laid out in easy-to-follow written steps with visual examples. This makes what you learn HIGHLY tactical and immediately implementable.

Is this for me if I don’t have a business yet?

While the messaging formulas inside the Look Legit Website Toolkit are designed for people who already have a product or service to sell, you gotta start somewhere! If you don’t have a business yet, but are planning to start one, these formulas can help you brainstorm your business idea, gain clarity on your offer and plan your future website! Start simple and then refer back to this toolkit as your business grows and evolves.

Does this course cover the tech side of building a website?

I’ll be the first to admit I’m far from techy. Lucky for me, there are a ton of easy-to-use tools and platforms that make building a super profesh website relatively easy! So while I don’t go into depth about the tech aspects of building your website (I’m a copywriter, after all), I do share my top tips and recommendations for domain registrars, hosting platforms and website builders!

Can I use this to update my existing website?

Hell yeah! I love a good website refresh. If I’ve learned anything in the last 10+ years of running a business, it’s this: your website will evolve as you do. So if your current website is feeling a little stale and no longer brings you that fresh spark of pride with every scroll, it might be time to revisit your messaging and branding. This toolkit is the perfect resource to help you do that.

Does this apply to a product or service-based business?

Both! I know not all websites are made equal, and this is especially true for the Offers Page. That’s why we put together messaging formulas for different types of businesses, along with examples of each. Including…

• Pricing Formula (for SaaS, software & apps)
• Catalog Formula (for programs & e-commerce products)
• Services & Packages Formula (for freelancers, consultants & coaches)

No matter your business, we got you covered.