Doug Cunnington – Multi Profit Site

What You Get:

8 Core Units
4 Advanced Units

1: Big Picture Overview

• Affiliate marketing, ad revenue, and the business model
  Niche markets and their value
• Expectations about time, effort, costs, and making money
• Figure out your goals so you can reach them

2: Choosing a Niche

• Brainstorming techniques so you won’t get stuck
• Keyword Research including 4 types of keywords
• Two of the 4 types that you should target
• Keyword Golden Ratio with over the shoulder demos
• Using KW Difficulty Scores from tools
  

3: Competition Analysis

• SEO Tools for Competition Analysis
• The thought process and flow of competition analysis that I use
• Demo of Competition analysis sheet
• Finding communities and the market
• Templates and Checklists (Brainstorming worksheet, Competition Analysis Worksheet)
  

4: Setting Up the Site

• Required pages so you’ll get accepted into most programs
• Recommended WP themes
• Recommended WP plugins and why I use as few plugins as I can
• Checking Site Speed and Tips
• Templates and Checklists (Speed Checklist, Required Pages Checklist)
  

5: Content (and Launching)

• How much content to launch, including “The Content Myth” and why you need less than you think
• What kind of content and how to format
• A little bit about Agile Project Management and why it can change the way you do nearly everything
• What should informational content look like
• Where to get images
• Silos, Clusters, Categories, and Site Architecture
• Templates and Checklists (Perfect Product Review Template, Informational Content Template, Site Architecture Template, On-page SEO Checklist)
  

6: Monetizing

• Applying for Affiliate Programs
• Why you should look for digital products with affiliate programs
• Signing up with Display Ad Networks
• Adding affiliate Links
• Approaching Companies that don’t have public facing affiliate programs

7: Promotion and Link Building

• Overall goals and an overview
• Social Profiles
• Where should links go – mostly to the homepage with branded anchor text
• Relationship building, then ask for guest posts
• Podcasts and YouTube appearances for traffic and links
• Templates and checklists (Social Profile Checklist, Relationship Building Worksheet & Process)

8: Scaling

• Either sell more or get more traffic, ideally both
• Boost conversions
• Add more content
• Templates and checklists (Conversion Checklist, Geotargeting calculator)

9: Outsourcing Content with Scaling in Mind

• Advanced/Premium
• Where to find writers?
• Why trial gigs are essential
• Job posting sample and template
• Screen proposals so you don’t waste time
• Style Guideline to set expectations
• Creative briefs to let the writers focus on writing
• Do you need a Content Manager and Editor – Formatting, drafting, and working in WP
• Content Project Management
• Templates and Checklists (Job description template, Google Sheets Content PM template, Trello Content PM template, Style guideline Template, Content Manager Jobaide)
  
  

10: What to do if you are stuck

• Advanced/Premium
• Assessing the current state
  Gap Analysis (qualitative and quantitative assessment)
• Improve existing content, publish more content or get more links

11: A practical guide to email list building

• Advanced/Premium
• When you should and should NOT build an email list.
• Why some of the experts are WRONG when they tell you to always have an email list.
• How to get people to willingly sign up for your email list with two proven techniques that I’ve used to build email lists of over 10,000 subscribers.
• Tools that’ll help you build your list – they are usually free.
• What to send your subscribers in your autoresponder.
• How to DRIVE traffic anytime you want with Broadcast emails.
  
  

12: How to sell a site – Two 6 Figure Case Studies

• Advanced/Premium
• When you should and should NOT think about selling your site.
• How to estimate the value of your site.
• What you should do before you sell your site to prepare months ahead of time.
• What you can do to speed up the selling process.
• Why it’s normally better to sell with a business broker, and when it’s NOT.