Digital Marketer – Content & Commerce Summit 2016

It’s for Media Brands.
It’s for Commerce Brands. It’s…

September 15th – 17th, 2016 In Orlando, Florida

Get ready for three full days of content and networking, where you’ll learn what’s working now in e-commerce and digital media, and how you can combine them to grow your business.

There’s a Fundamental Shift Taking Place

The Internet was supposed to make things easier. It didn’t.

Today, media brands are finding it harder than ever to monetize through advertising alone, and at the same time commerce brands are watching their margins shrink and their acquisition costs skyrocket.

The problem is massive, and both new and established brands are understandably concerned.

But is there a solution?

There is, and we believe we’ve found it.

To win in 2016, your brand must strike a balance between “content” and “commerce.”

Introducing Content & Commerce Summit!

Content & Commerce Summit is unique because it brings digital media and ecommerce brands together, in the same room, to network, share ideas and discover new opportunities.

And why are we doing this?

Because commerce needs media…and media needs commerce.

To put it another way, media companies (think bloggers, podcasters, news sites, content marketers, etc.) are great at aggregating attention, but they often fall short in MONETIZING that attention.

Commerce companies (i.e. ecommerce stores, Amazon sellers, and even traditional brick and mortar retailers), on the other hand, are usually great at monetization…they just lack the systems and know-how to attract attention and build communities around their brands.

And that’s why this event was born.

We wanted to find out what would happen when the best media companies and the best commerce brands get together to:

1. Discuss (and debate) the latest and most innovative business models across multiple verticals
2. Share groundbreaking trends and technologies, and…
3. Collaborate and forge truly innovative partnerships and joint ventures

That’s why Content & Commerce Summit was created, and now you’re invited to be a part of it.

You’re In Good Company…

We launched Content & Commerce Summit, because we are “content and commerce,” and we want to meet and learn from other top media and ecommerce brands.

Our company, NativeCommerce.com, is responsible for some of the largest and most successful niche media and ecommerce sites on the web. Here’s an abbreviated list of just some of our properties…

At this event, we’re going to be “opening the kimono” and sharing exactly what’s working (and what isn’t working) in our different businesses. We’ve also asked some friends and colleagues who we know are doing innovative and exciting things to share their best strategies and tactics, too.

Some of the names you’ll recognize, but many will be new. All of them, however, will be bringing their best, and what they have to share with you very just may change the direction of your company forever.

The Agenda

No fluff. No bland, boring keynotes. No “rah-rah.” Just up-to-date, actionable sessions delivered by real practitioners who actually do this stuff…

Pre-Day September 14th

• 2:00 PM – 7:00 PM Early Registration
• 6:00 PM – 8:00 PM Networking Reception

1Day September 15th

The New Retail: Content Meets Commerce, Offline & Online

• 7:00 AM Registration
• 8:15 AM Opening Ceremonies
• 8:30 AM Keynote: Reimagining the Digital Retail Experience – Ryan Deiss
• 9:15 AM The Great Content & Commerce Experiment – Perry Belcher, DigitalMarketer
• 9:45 AM Break
• 10:15 AM Breakout Sessions

  Track A: How To Craft a Content Plan for Non-Content Companies – Russ Henneberry | Molly Pittman, DigitalMarketer
  Track B: How to Create a Product From Scratch – Perry Belcher | Jeremy Gee, Native Commerce
  Track C: How to Create Viral Videos that Drive Sales – Tammy Camp, 500 Startups
  Track D: How to Boost Ecommerce Sales with Video – Val Duvernet, Advance Auto Parts

• 11:15 AM Break
• 11:30 AM Breakout Sessions

  Track A: Finding Your Pickle: The Power of Authenticity To Cut Through Your Competition – Russ Perry, Design Pickle
  Track B: How (and Why) To Run Your Business Like a Bike Shop – Shawn Pfunder, GoDaddy
  Track C: How GhostBed Tactically Launched A National Brand Using Facebook – Ryan Monahan, Ghost Bed
  Track D: How to Win at Ecommerce (Even if You Sell the Same Thing Everyone Else is Selling) – Jennifer Wolanik, Quality Logo Products

• 12:30 PM Lunch
• 2:00 PM The Proven Article Amplification Formula That Works In Every Market – Ezra Firestone, Smart Marketer
• 2:45 PM Fireside Chat: Ezra Firestone and the Birth of BOOM! – Ezra Firestone, Smart Marketer | Ryan Deiss, DigitalMarketer
• 3:15 PM Break
• 3:30 PM Breakout Sessions

  Track A: 5 Ways to Monetize Content – Perry Belcher and Keren Kang, Native Commerce
  Track B: Facebook Advertising for the Ecommerce-Minded Content Marketer – Larry Kim, WordStream
  Track C: New Leads in the New World of Digital Marketing: How to Maximize Your Engagement and Profits – Chad Kerby, Infusionsoft

• 4:30 PM How the Power of Story Can Grow Your Business – Donald Miller, Storybrand
• 5:30 PM Reception on Upper Pool Deck

2Day September 16th

Traffic & Conversion Strategies For Media & Commerce Growth

• 8:15 AM Opening Remarks – Ryan Deiss
• 8:30 AM Keynote: Success Strategies Of The Top 50 Fastest Growing Internet Retailers – Roland Frasier
• 9:15 AM Fireside Chat: Ryan Deiss | Roland Frasier
• 9:45 AM Break
• 10:15 AM Breakout Sessions
  Track A: Micromoments: The Rise of a Mobile First World – Rabia Mainwaring, Google
  Track B: Case Study: SEO at American Eagle Outfitters – Loren Baker, Search Engine Journal
  Track C: Disrupted: Rise of the Brand Newsroom! – Raj Nijjer, Yext
  Track D: How BOOM! Use Facebook Video Ads To Generate Profit – Ezra Firestone, Smart Marketer
  Track E: How WhitePlum.com Increased Revenue 3X Using Personalization – Sean Switzer, White Plum
• 11:15 PM Break
• 11:30 PM Breakout Sessions

  Track A: How Joyus Drove 20MM views and Scaled Media to $12K/day Using a Single Video on Facebook – Babak Azad, Round 2 Ventures, LLC
  Track B: Search Marketer’s Guide to the Well-Optimized Product Page – Kathryn Parsons, Office Depot
  Track C: Taking the Complexity Out of Cross-Border Ecommerce – Eugene Laney, DHL | Jeremy Gee, NativeCommerce

• 12:30 PM Lunch
• 2:00 PM

  How Birchbox Does Video Marketing – Lorelei Orfeo, Birchbox

• 2:45 PM

  Fireside Chat: Brian Lee, Co-Founder of Honest Company, ShoeDazzle and Legalzoom – Ryan Deiss | Roland Frasier, DigitalMarketer

• 3:15 PM Break
• 3:30 PM Breakout Sessions
  Track A: Promo Mapping: How To Craft The Perfect Promotional Calendar – Richard Lindner, DigitalMarketer
  Track B: Use Google to Gain and Share Smart Insights Into Customer Behavior – Louis Gray, Google
  Track C: How a Relentless Focus on Database Marketing Resulted in $10MM in Under 10 Months – Drew Sanocki, Empire Growth Group
  Track D: How FedEx Attracts Small Business Owners with Content Marketing – Bonnie Voldeng, FedEx
• 4:30 PM Message Over Money: How I Screwed Up Constantly Then Fell Into a Success Ditch – James Altucher
• 5:30 PM Networking Happy Hour

3Day September 17th

Scaling Your Ecommerce And Media Brand

• 8:15 AM Opening Remarks – Ryan Deiss
• 8:30 AM The Native Commerce Playbook For Scaling Any Ecommerce Business – Roland Frasier
• 9:15 AM How to Build an Overseas Content Machine – Keren Kang
• 9:45 AM Break
• 10:15 AM Panel: Surviving Scale: How to Lead a Startup Through the Tween Stage – Tammy Camp, 500 Startups | Keren Kang, Native Commerce | Casper Mattress
• 11:00 AM Break
• 11:30 AM How to Scale an Ecommerce Business – Shirley Tan, The Systems Coach
• 12:30 AM Lunch
• 2:00 PM How to Successfully Exit an Ecommerce Startup – Tammy Camp, Drew Sanocki, Shirley Tan
• 3:00 PM Interactive Roundtables
• 4:30 PM Closing Ceremonies – Ryan Deiss, DigitalMarketer

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