The Performance Max Impact course

Here is a closer look at what’s inside this Performance Max course:

Module 1: Understanding Performance Max

First, we’ll take a look at exactly what Performance Max is, how it works, and why you should bother with it:

Lessons:

• The Ins And Outs Of Performance Max
• Why bother with Performance Max?

Module 2: Getting Started with Performance Max

It’s super easy to get started with pMax, but that’s also why things go wrong.

In this module, we’ll pay close attention to important details during the setup can make it very hard to achieve good results.

Lessons:

• Setting up Performance Max Campaigns
• When to use Performance Max?

Module 3: Advanced Performance Max Optimization

Most advertisers get pretty frustrated when their Performance Max campaigns get tons of clicks, but no sales.

In this module, we’ll take a look at which optimization you can make to your Performance Max campaigns in order to achieve higher profitability.

Lessons:

• Performance Max Campaign Structure
• How To Protect Against The Greedy Fingers of Performance Max
• 12 Performance Max Strategies
• Analyzing Performance Max
• Performance Max Optimization
• Performance Max Asset Optimization
• Product Feed Tweaks For Performance Max
• Extra pMax insights with Scripts