Dan Koe Digital Economics Masters Degree - feature img

4 YEAR BUSINESS DEGREES ARE OUT

Productize Yourself With A Unique Brand, Profitable Offer, and AI-Proof Content Strategy.

Start, grow, and reduce the time you spend on your one-person business (without sacrificing your authenticity).

Here is exactly what you will receive in the 60 days we spend together:

An established authoritative brand, a growing loyal following, an email list that you own, and the potential for paid gigs to come straight to you.
A clear & original content strategy for the next 3 years that is based on your life’s work (which you will gain clarity on).
The ability to go from idea to execution in record time. This comes from rapid learning & productivity systems (plus free no-code tools).
A streamlined system for creating credible content and how to repurpose it to go viral on all other social media platforms (you only have to write one full piece of content per week).
A relationship with the leaders you look up to. We help you get your foot in the door even if you have 0 value to give up front. This is the key to fast audience building (not engagement or paid shares). Example:

Pursue your curiosities, passions, and obsessions while setting yourself up for profit (even if those don’t seem profitable).
Reach new levels of consciousness, awareness, and understanding of the things you are obsessed about. You will notice your increase in cognitive & intellectual development.

As simple as that.You will learn everything you need to start, grow, and productize yourself on the internet.You have everything you need. You just need a system to help put it out into the world.

THE CURRICULUM

How Will I Learn Everything You Said Above?

What you will learn in ~60 days.

Phase 0) Digital Economics 101

The Digital Economics 101 module will open 1 week prior to the cohort start date.This is an onboarding module that will get you up to speed so we can get straight into the material.This will be required to finish before the start date.

Gain a deep understanding of all of the pieces in the digital economy.
Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche

Every day I hear people going on and on about trying to find their niche.I also hear people talking about how they don’t know how to combine what they love talking about with what will sell.You already have the answer. You just don’t have the clarity.

Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

This is not luck or talent.It’s because I’ve developed a system for making articulation seamless though branding.As soon as I perfected this system, my growth started skyrocketing.My YouTube views tripled, I started receiving feedback like the above tweets, my newsletter got replies of praise, and I even shot up by 120,000 followers in a week on Instagram (below image).

Again, please know that these are abnormal and optimal results.But, even a fraction of that growth is worth more than spending hundreds of thousands of $$$ on Facebook or Google ads.Okay… back to it.

In 60 Days
You will have a personal brand and “public resume” that nobody can compete with. You will attract the people and work you were meant to.

Phase 2) Content Strategy

There is one thing that separates those who make it in the digital economy and those who don’t.It’s the quality, articulation, and perceived originality of their content.The content you post has to make sense to the people you attract.Everyone has a different voice and tone that they resonate with. That they are congruent with and trust.It has to change their thought patterns or behavior — that’s what makes you memorable.That’s what separates you from the sea of people posting surface-level copy-cat style posts.Example and putting my money where my mouth is:

Become an expert-level speaker or writer on the topics you care about.
Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, and have their ideas stick in the head of their audience.
Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Here’s an example from Ross after I shared my Instagram strategy with him.Please keep in mind that he had a foundation of quality content, consistency, and a previous Twitter audience. These are abnormal, but possible, results:

7 days later…

And just to show you some numbers that aren’t super insane…Alex went from 0 to 1,000 followers on Twitter in 1 month:

Just know that your family and friends will start to think you have no idea what you are doing (it’s a good sign).

3 weeks later he had his first 1,000 like tweet:

1 week after (within 2 months) he hit 2,000 followers:

And, he connected with somebody he thought was “far above him:”

In 60 Days
You will own a database of intellectual assets that you can sell — or just let them sit and increase in value. These will be the foundation of your content.

Phase 3) Crafting Your Offer

Most people are sitting on a goldmine of skills, experience, and knowledge (that they can use to help people 1-2 steps behind them).That is what people pay for.Considering 95% of the market are beginners… if you are good at something, you can help them get to your level (no matter how “basic” you think the information is).Do you not watch basic content all day anyway? People don’t want new information, they want to be reminded of what works.

Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
Take the guesswork out of building coaching, consulting, or digital product offers.

In 60 Days
You will have a product or service that you can monetize with the audience you are building (that is aligned with your values).

Phase 4) Marketing Strategy

You aren’t making money because you aren’t promoting yourself or your offer.That is literally the only way to make money. Have something desirable and consistently put it in front of peoples’ faces.In Phase 4, I will show you how to systemize, automate, and be consistent with simple promotions.You will be able to make money without having the chance of forgetting to do it (or letting fear of failure get in the way).

Learn to sell on social media, in your writing, and across different platforms.
Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

In 60 Days
You will feel confident promoting yourself and the value you offer (while making it seamless and non-salesy to promote).

Bonus) The Creator Command Center

The Creator Command Center is a Notion template that houses all of the systems.This is how you will manage your brand, content, offer creation, marketing strategy, and systemized promotions for consistent sales.

Bonus) Live Product Build & Launch

In the first Digital Economics Cohort, I built out my course The 2 Hour Writer.I have videos showing how I build it with the strategies in phase 3 and 4.There is a bonus module that shows how I had an $85,000 launch that resulted in my first $100K month.I did this to prove the strategies inside Digital Economics work if you stick to the plan.And, this past Black Friday, I blew that monthly high out of the water in 4 days.That’s the power of these strategies if you stay consistent with your life’s work.