Copy Secrets I’ve Used to Generate $914,328 in Freelance Writing Revenues Over the Past Two Years …
You Can’t Learn These Skills Anywhere Else
Ever since we created the first version back in 1999, The Masters Program has been the resource AWAI members graduate to when they’re ready to ratchet up their skill level …
When it’s time to learn the deeper secrets to writing copy that sells billions — and gets you noticed within our industry.
Masters secrets are a result of decades of collecting, breaking apart, and analyzing the most successful direct-mail packages … meeting, talking, and working with legendary copywriters … determining what makes the great promotions outsell and outlast all the others … and then “packaging” these ideas in such a way that any ambitious copywriter can understand them and inject them into his or her copy.
You won’t find these skills talked about anywhere else.
And let me warn you right off the bat …
While some of these secrets you’ll “get” right away — others may take some time to wrap your head around. There are sections within modules you may have to study several times in order to really get what’s being taught.
For example, for years I struggled with the advanced concept of “indirection.” That’s the secret legendary copywriter Gene Schwartz first talked about when he discovered that ads that “hide” the product — or make it invisible — tend to work far better than those that don’t use this advanced secret.
But once this idea “clicked” with me and I started using it effectively, my letters started pulling in a lot more money … in some cases two and three times as much.
My income soared — from right around $150,000 a year to upwards of $350,000 …
For years, I thought the more benefits you could throw at your reader the better. But then Mark Ford (you probably know him by his pen name, Michael Masterson) proved that all of the most successful promotions throughout history have one trait — they’re all anchored by one very good, very compelling, and instantly-appealing idea.
This Masters “rule” was an awakening for me.
Not only did my letters pull in more money for my clients when I followed it … I found that focusing on one very powerful idea made the letters a lot easier (and more fun) to write!
Just recently, I learned another high-level trick — the “secret structure” behind those successful Video Sales Letters you see everywhere these days. I’ll tell you a little more about this secret in a minute … but what I was able to apply to my writing from this secret alone has helped me earn at least an extra $200,000 over the past two years alone.
My point is simple.
The impact secrets like these can have on your writing is immediate and dramatic.
Your writing will be clearer and more persuasive.
Your promotions will be grounded in stronger “Big Ideas” that reach your prospect at a much deeper level.
Here’s What You Get
Module One covers “Writing Concepts.” The interesting thing here is that a lot of people new to the program assume a Masters Program on writing is about writing more “sophisticated” copy.
In fact, the entire purpose of this section is to simplify your writing — and having you communicate to your reader one idea at a time … in short sentences … in a calm and conversational tone.
One of the most important concepts you’ll master early on is Mark Ford’s “Rule of One” — the idea I told you about earlier that every successful promotion has at its core one single and strong idea. (Ordinary copywriters tend to write about many things, which only waters down copy so it becomes far less effective … )
That’s just one of seven powerful Masters techniques you’ll learn about effective writing in the first Module …
Module Two covers the “Principles and Structure of Selling” — and how you incorporate high-level selling skills into written copy and video presentations.
For example, over the years, we’ve studied all the great mail promotions — and all the great Internet promotions. All of them, without fail, adhere to the principles of The Four-Legged Stool — the four things every successful promotion needs to have working, always. If one of those legs is missing — the package becomes far less stable. Take two of those legs away and your sales letter cannot possibly stand.
I know Master Copywriters who still have each of the elements of the “four legs of the stool” taped to their computer screen … so they’re always mindful of this idea when they’re writing. In this section of The Masters Program, we delve deep into this core Masters secret with audio, video, and via the written word. If you’re going to be an “A” Level copywriter, you must understand this concept.
It’s one of six very important ideas on selling that all Master Copywriters know.
Module Three is where the rubber meets the road, so to speak. It’s called “Crafting Great Sales Letters” and it’s jam-packed with high-level secrets for writing the most compelling copy possible. One is the secret of the “Core Complex,” an advanced technique for reaching your prospects on a much deeper emotional level.
When you can do that — when you can talk to your reader about what he or she really wants … outside of the realm of “fear and greed” … you’re able to establish a relationship with your reader built on trust and mutual respect. Your credibility soars. The perceived value of what you’re offering goes through the roof. And in the end, the likelihood of a sale is as much as 10 times greater.
Module Three is where you’ll learn seven very powerful Masters secrets for engaging your reader like no average copywriter can.
Module Four is what every copywriter needs to know these days: “Advanced Online Copywriting.”
Here’s a little secret: Most companies marketing online out there — even some of the biggest — haven’t a clue what they’re doing. They’re flying by the seat of their pants … learning as they go. When you know the secrets to writing online copy that sells — the world will beat a proverbial path to your doorstep. And that’s what this section focuses on entirely.
You see, AWAI has had the very good fortune of working very closely with Agora Publishing over the years … a company that has spent the last 10 years (and many millions of dollars) unlocking the secrets to successful online direct-response marketing — everything from books to travel, to newsletters to consumer goods. And we’ve not only been watching them every step of the way, many of us have been involved in the process.
Everything we’ve learned, we share in this new version of The Masters Program. All these high-level secrets — from tips to writing a successful online sales letter … to techniques for getting sales emails open … to optimizing the performance of your home page … to writing copy that overcomes short attention spans.
Plus, this is the module where we’ll share our Masters lesson about writing Video Sales Letters.
Video Sales Letters, as you may know, are the hottest thing in online marketing. They can double and triple the response of traditional sales letters. That makes your client happy … but of course it can also double and triple the royalties you’re paid as well!
I’ve seen the power of these videos first hand working with my main client Agora Inc. Back-end promotions that once would bring in $1 million now can generated $2 million and $3 million in sales. And for the copywriter, it’s just a matter of following a proven Video Sales Letter formula … and making sure your client uses some of the production techniques that have been proven to work.
Master Copywriter Clayton Makepeace is one of dozens of Master Copywriters enjoying huge success with Video Sales Letters. He revealed his 17-step plan for producing successful videos for AWAI members at last year’s Bootcamp.
The presentation was so successful and so well received by everyone, we decided to build a high-level Masters Program lesson around it. In a moment, I’ll tell you a little more about this, our latest addition to all the power-packed secrets you’ll find in our new Masters v3.0.
With this material in hand, you’ll not only have everything you need to become an expert in Video Sales Letters, you’ll have an entirely new marketing tool you can offer your clients — one that can add (literally) hundreds of thousands of dollars to his bottom line … and your own income in added fees and royalties, year after year!
Module Five will educate — and inspire you. It’s called simply “The Copywriting Masters,” where you’ll learn about copywriting pioneers and how they changed advertising forever — plus the contemporary masters of copywriting and how you can learn from them.
People like David Ogilvy who created “The Man in the Hathaway Shirt” campaign, which some would argue is still inspiring copywriters today as the forerunner to Dos Equis beer’s “World’s Most Interesting Man” commercials … Gene Schwartz who was a master of the “down and dirty” direct-mail genre and was the first to truly understand the relationship between the product, the prospect, and you, the copywriter … Dan Kennedy, who is not only a Master Copywriter, but also an expert at self-promotion and getting and managing clients … plus 19 others who have all left indelible marks on our industry.
Knowing them and their work will not only give you a good history and perspective of the industry … you’ll also learn about the specific skills they’re known for, so you can inject a little “classic mastery” into every promotion you write.
This is a wonderful addition to the Masters v3.0 that’s sure to impact your writing in so many positive ways.
Module Six wraps things up with Masters secrets on “Focus and Inspiration.” It’s all about keeping that “drive to succeed” alive in you at all times … and overcoming the inevitable roadblocks that come our way. Like erasing self-doubt and a surefire solution to writer’s block I can vouch for personally. It’s as easy as opening up a blank Word document and writing anything that comes to mind. It works for me every time!
But it’s not all about the “mental” side of great copywriting. You’ll learn master-level tips for dealing with clients, building up your copywriting business, increasing your daily productivity, and finding a winning tone, style, and voice to your writing that your clients (and readers) will love.
More Confidence, Better Clients, More Money
You’ll have the copy skills and marketing knowledge needed to take on bigger, higher-paying projects.
You’ll be confident working with and advising high-level clients.
You’ll make more money. Lots more …
Listen, for instance, to what Beth from Minnesota had to say about her experience using the original Masters Program:
“The Masters Program has become the cornerstone on which I’ve been able to successfully grow my business. Thanks to everything I’ve learned at AWAI, my copywriting income more than doubled last year. In addition to local clients, I work with publishers nationwide to help them create compelling sales materials for their information products.”
Or Mike from Palm Cove, Florida, who has this to say:
“I thought I was a pretty smart copywriter — making over $1,000 a week with my ‘niche’ specialty — writing space ads. But, just one concept I learned from AWAI’s Masters Program has rocketed my little at-home business into the $10K-a-month club. I feel I’m now part of a ‘secret club.’ A small, exclusive group of highly-paid, specially trained individuals who are in great demand by direct marketers all over the world. It’s very cool to be needed, respected, and … successful!”
Glenn from Canada also echoed what Mike and Beth had to say:
“AWAI’s Masters Program has been invaluable to me. The deeper secrets have put me head and shoulders above the competition. As a result, there’s only been one week in the last three years when I haven’t had work … I typically work on several projects at one time … and my income doubled last year.”
Do you see the common thread here?
They all tell us their income soared after learning and applying the powerful writing and selling secrets The Masters Program contains — by “layering them on” the basic skills they already knew.
It’s like a light suddenly went on in their heads — and they knew exactly what they had to do in their sales promotions to make them stand above everyone else’s.
In fact, it’s many years of getting letters like these from AWAI “Masters” members that gave us the idea — and the confidence — to extend you the remarkable offer and guarantee I want to give you today.
And now that we’ve made The Masters Program even more powerful — we’re so certain of the impact this program can have on your success that we wanted to be sure there was no risk for you whatsoever to try it.
So if you really want it — and you’re willing to learn these powerful secrets — here’s what we’re willing to do for you:
AWAI – Masters Program for Six-Figure Copywriting 3.0 Contains Videos, Pdfs