Name: Awai – Copywriting For a Cause
SKU: Awai – Copywriting For a Cause
Availability: InStock

Awai – Copywriting For a Cause

Why “Do Good to Do Well” is the Future for Any Business There’s a major shift happening in the way companies, big and small, market themselves. Simply building the bottom line is no longer enough. Companies also need to build the communities that support them. Enter cause marketing. Cause marketing is a big deal right

DOWNLOAD

Download this course FOR FREE!

Subscribe our club and download ALL of COURSES for free + new COURSES in the future.

JOIN THE CLUB

Why “Do Good to Do Well” is the Future for Any Business

There’s a major shift happening in the way companies, big and small, market themselves. Simply building the bottom line is no longer enough. Companies also need to build the communities that support them.

Enter cause marketing.

Cause marketing is a big deal right now for several reasons. For one, it’s becoming a mature marketing option. The Return On Investment for well-executed cause campaigns consistently shows a positive payoff.

The more important question here though, is why cause campaigns are succeeding. Experts in the field say we’re transitioning to an age of higher consciousness. Consumers across the board are moving from “conspicuous” to “conscious” consumption. To put it simply: We expect the companies behind our favorite products to perform as good corporate citizens.

In turn, business leaders are being forced to make tough choices. Should they stand up for social issues? Partner with charities? Add a social message to their advertising?

Yes, yes, and yes.

It used to be the main goal of any business was to maximize profits. Philanthropy was done on the side.

But now, the two have merged. That is, doing well in business versus doing good with business are no longer separate things.

And that spells big opportunity for copywriters who are also interested in doing well by doing good.

The new program, Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World guides you through the specifics of writing for cause marketing campaigns.

In it, you’ll learn …

How to write copy that “sells” a cause
How to use the “MORAL” approach to build credibility for a cause campaign
8 unique ways to “sell” your cause
The most essential element of any well-run cause campaign
The most powerful words to use in a cause campaign
Which key emotions are most effective in cause marketing
What psychological factors should be drawn out in the best cause campaigns

Most importantly, we show you how to position yourself as a Cause Marketing Specialist so those involved with cause campaigns will scramble to hire you.

Help Change the World AND

Make A Great Living Writing
Yes! I want to be on the cutting-edge of writing for this new market along with earning money writing for causes I’m passionate about!
I’m ready to impress clients from the corporate world and promote causes I care about using the smart, strategic writing techniques I’ll learn in Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World.
I want to receive every proven tool and strategy for this market so I can take advantage of the overwhelming demand stemming from cause campaigns today.

As an added bonus with Copywriting for a Cause, I’ll also look forward to receiving 4 complimentary Training Guides and 5 Special Reports — valued at a total of $171, but for me — FREE!

Training Guide #1: How to Write Emails and Autoresponder Series for Cause Marketing Campaigns
Training Guide #2: How to Write Web Copy for Cause Marketing Campaigns
Training Guide #3: How to Use Social Media to Promote Cause Marketing Campaigns
Training Guide #4: How to Optimize a Cause Marketing Website with SEO Techniques
Bonus Report #1: Cause Marketing Case Study — “How Pepsi Made a Splash with an Online Cause Marketing Campaign”
Bonus Report #2: Cause Marketing Case Study — “Why the Economic Downturn Didn’t Affect Subaru Vehicle Sales”
One-of-a-kind Cause Marketing Glossary
How and What to Charge
How to Market Your Expertise and Find Clients