Chapter 1: Welcome + About

• Welcome + Thank You
• Who I Am + What I Do + Why
• What You Will Learn

Chapter 2: Landing Clients + Filmmaking Advice

• Just Start Shooting
• Building a Portfolio
• Building a Demo Reel
• Free to Fee
• Client Outreach
• Authenticity
• Marketing Yourself
• Collaboration Over Competition + Accountabili-buddies

Chapter 3: Client Communication

• Disclaimer
• How I Manage My Clients (HoneyBook)
• My Workflow
• Got an Inquiry? Here Are Your Next Steps
• Time to Set up a Call/Meeting
• Client Expectations + Research
• What Should You Charge for Your Project?
• When Clients Ask for Discounts
• Asking For Reviews
• Verbal Confirmation – Send a Proposal (Terms of Services + Invoice + Contract)

Chapter 4: Pre-Production

• Preparing + Designing a Shoot
• What is IN a Product Video?
• Creating Storyboards
• Client Approval
• Sourcing Materials
• Prepping Gear + Shot Schedule or Shot List
• Gear I Recommend Using to Shoot Product Videos

Chapter 5: Basic Product Lighting + Light Modifiers

• Key Light
• Key Light Look Up Video
• Fill Light
• Top Light + C-Stands
• Back Light + Background Light
• Look Up Lighting Table

Chapter 6: Camera Settings

• Working with Different Focal Lengths
• Creative Movements, Angles, and Framing
• Slow Motion

Chapter 7: Working with Specific Materials

• Working with Glass and Bottles
• Working with Plastics
• Working with Perishables (Food/Drink)
• How to Get the Perfect Pouring Shot Every Time
• How to Build a False Wall Glass
• How to Build a Product Stand
• How to Build a Water Cyclone

Chapter 8: Backdrops

• Background Lighting Seamless White and Even Lighting
• How to Light a Black Background
• Creating a Spotlight Backdrop
• Building a Backdrop
• Working with Fabrics
• Working in a Live Setting
• TV Tricks
• Advanced White Background Lighting

Chapter 9: Set Design

• Set Design…Think Outside of the Box
• How to Achieve that Commercial Look

Chapter 10: Creating a Product Video with No Lights

• Kodiak Cakes Behind the Scenes
• Kodiak Cakes Editing Breakdown

Chapter 11: Creating a Product Video with One Light

• Pre-Production, Production, Post Production

Chapter 12: Creating a Light + Bright Product Video

• Production

Chapter 13: Creating a Colorful Product Video Production

• Production
• Editing Breakdown

Chapter 14: Shooting a Product Video Outdoors

• Pre-Production, Production, Post Production

Chapter 15: Post Production

• Uploading + Backing up Footage
• Timeline Settings 4K/1080
• Culling Clips
• Choosing Music
• Masking Can Be a Powerful Tool
• Key Framing and Time Remapping
• Breaking Down the Edit
• Color Grading Work Flow
• Building a Base Correction from Scratch
• Export Settings
• Learning and Using HSL Secondary

Chapter 16: Advanced Post Production/After Effects

• Introduction to After Effects
• Removing Wires
• Using Motion Tracking
• Skin Retouching
• De-Noise Footage
• Exporting in After Effects
• Bring a Picture to Life / Frame Blocking
• Puppet Position Tool
• Pixel Motion-Slow Down Your Footage like a Phantom Camera
• The Power of Glow
• Advanced Color Grading Techniques
• Fixing your Backgrounds in After Effects

Chapter 17: Product Retouching Techniques

• Intro into Product Retouching Part 1
• Retouching Moving Products – Part 2
• Retouching Rotating Products and Changing Light
• Retouching, Replacing the Entire Product
• How to Create a Hero Shot from a Photo

Chapter 18 Entire Walkthrough Process

• How to Create a Simple ad from Start to Finish
• How to Rotoscope from Start to Finish

Chapter 19: Bonus Tutorials!

• How To created Animated videos with Braden Larsen
• Playing with Animation in Video With Jonathan Lv
• Build a 360 Rig with Charley

Chapter 20: Donut Tutorial – Walkthrough

• Donut Tutorial
• How I Edited the Donut Video – Rotoscoping

Chapter 21: Pressed Juice Walkthrough and Edit Breakdown

Show Content

• Falling Morphing Technique From Start to Finish

22 Extras

Show Content

• Exclusive Lut Download
• Thanks! BUT There’s More
• All Downloads

23 Apple Watch Editing Breakdown

Show Content

• How I Edited my Apple Watch Ad

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